UK, November 2005 - Brand Strategy
Marketing the Science: translating scientific jargon into messages that consumers can understand
Reproduced with kind permission of Brand Strategy www.brandstrategy.co.uk
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Global, November 2005 - The Wire
Unlocking the DNA of Luxury
Luxury is not just about show, it inspires different motivations in different countries and in different consumers, according to a new study by Added Value.  Paul McGowan, CEO Global Clients, explains...
Reproduced with kind permission of The Wire, WPP's Global Newsletter
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Unilever stirs up the ad industry - The Sunday Times, SA
Media owners and advertising agencies around the world are getting nervous as global giant Unilever revises the way it markets its products.  In this article, Christine Williams, Director of Thought Leadership at Added Value South Africa, suggests that the current model followed by advertising agencies is outdated and needs to be revamped.
To read this article, please go The Sunday Times, South Africa   http://www.sundaytimes.co.za/articles/article.aspx?ID=ST6A174336

Emotion, emotion, emotion 
Who would you invest in if brokers were trading brands on the JSE? Alison Tucker, MD of Added Value South Africa, suggests that emotions will direct the next generation of brand success.
To read this article, please go The Sunday Times, South Africa   http://www.sundaytimes.co.za/Articles/TarkArticle.aspx?ID=1677921

Moving to single-shot approach
In this article, Christine Williams of Added Value South Africa offers her comment on how business can balance their support of individual product brands with investment in their corporate brands.  
To read this article, please go The Sunday Times, South Africa http://www.sundaytimes.co.za/Articles/TarkArticle.aspx?ID=1677807 

Following the leisure route to more profit
Christine Williams of Added Value South Africa reviews destination branding and how to build desirable destination brands in increasingly competitive markets.
To read this article, please go The Sunday Times http://www.sundaytimes.co.za/Articles/TarkArticle.aspx?ID=1677908

South Africa, 14 December, 2005 - FINWeek, SA
The Rich and The Glamorous: SA’s luxury market coming into its own
Reproduced with kind permission of: FINWeek, South Africa (www.fin24.co.za)
Kirsty Laschinger
Click here to download the full article

South Africa, 28 October 2005 - Business Day, SA
“Bling it On”
Reproduced with kind permission of:
Business Day “Wanted” Magazine, South Africa (www.businessday.co.za)
Daniel Thöle
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South Africa, September 2005 - Marketing Mix, SA
The “New Market” Insights
Reproduced with kind permission of:
Marketing Mix, South Africa Vol 23 No.8
Alison Tucker (MD, Added Value, South Africa )
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South Africa, 2005
A Holistic Approach for Successful Brand Growth
By Johan Kuntkes (Added Value, South Africa )
Reproduced with kind permission of Affinity Publishing:
The Encyclopaedia of Brands and Branding 2005 ( South Africa ) www.brandsandbranding.co.za 
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Kantar, 19 November 2004
Oracle Market Research to ignite clients’ desire by joining WPP’s Added Value Group
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Global, 21 October 2004
Long Live Desire says New Global Marketing Company
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Germany , 21 October 2004
Added Value:  the name is programme
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South Africa, December 2003
Carve Your Own Niche: the secrets of segmentation.
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United Kingdom, May 2003
Pure Bliss for Added Value and Enterprise IG
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Archived News Articles

2004

Yes to Brands! Signposts and Enablers of Choice: Isn’t it time to give consumers more credit?
By Christine Williams (Director, Added Value, South Africa)
Reproduced with kind permission of Affinity Publishing:
The Encyclopaedia of Brands and Branding 2004 ( South Africa ) www.brandsandbranding.co.za
download a PDF

Semiotic Eye for a Packaging Guy
By Izzy Pugh (Added Value)
Reproduced with kind permission by Packaging Review, South Africa
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