If you want to use, publish or quote any of our press releases, please feel free to do so. All we ask is a proper credit and a link to the source (www.added-value.com). You can also contact our offices for more information.  Or for more news, take a look in our archive. 

UK, July 2008
Value and Sustainability:  A tension in consumer behaviour?
Today’s financial uncertainty is creating a tension between sustainability and value as consumers are challenged to make uncomfortable trade-offs. Added Value believes that brands have a role to play in helping consumers by appreciating consumers’ desires to make the “right” sustainable choices at the “right” price.

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Global, April 2008
Added Value appoints Hawkins to CEO role, replacing Porter who joins Thomas Cook
Announced 25th April:  the appointment of Janine Hawkins as Worldwide CEO, replacing Angus Porter who will be moving to FTSE100 business Thomas Cook as Group Strategy Director.  The change takes effect on 1st June 2008.

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UK, March 2008
Body Shop praised by consumers as brand with best reputation in Britain
Added Value survey reveals 1000 UK consumers spontaneous response to best & worst brand image in terms of corporate reputation.

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Europe, February 2008
Ethical issues move up the consumer agenda
Added Value pan-European research shows ethical is a fast-growing issue with Europeans taking an active interest including packaging & recycling, pollution, use of resources and company responsibility.

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UK, February 2008
The British public are taking steps to become more responsible consumers
Added Value proprietary research reveals nearly 80% of British consumers say they are beginning to change their own behaviour to help safeguard the planet.

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Global, December 2007
Innovation Firm Cheskin joins Added Value Group
Added Value, has acquired Cheskin, the market-leading innovation consulting firm.  Cheskin, now named Cheskin Added Value, will benefit from access to Added Value's worldwide network and broad-based market insight capabilities.  In turn, Added Value will be strengthened by Cheskin's renowned expertise in innovation and by its strong presence in the technology sector, design strategy experience and in-depth understanding of US Hispanic markets.

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UK, October 2007
Added Value partners with Sainsbury's on ethical innovation
Sainsbury’s has been working with Added Value to explore ways to provide shoppers with products and services that help consumers growing demand for more ethically responsible products. The first of these innovations hits the shelves this week, with the launch of the Cleanhome range of green household cleaning products.
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UK,  August  2007
Reduce, Reuse and Recycle - the 3R's are a good place to start
Lucy Richardson, UK CEO Added Value, advises marketers keen to tackle climate change that they should first analyse the 3R's.
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UK, 25th June 2007
Branding for Good Marketing Summit 2007
Added Value is delighted to announce that Sir Martin Sorrell, Chief Executive of WPP, will be the key note speaker at the next Branding for Good Summit called “Green:2.0 - Avoid the Greenwash” on 13th November 2007 at East Wintergarden, Canary Wharf, London.
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Germany, 15th May 2007
Insights into CSR - who are the leaders of our global village?
Looking into the responsibility of companies –  what the ‘man on the street’ currently thinks and what he wants for the future, what the burning issues are and which companies should focus on which aspects. The study also investigates attitudes to specific brands using a selection of 25 brands from different sectors.
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UK, 23rd April 2007
New CEO for Added Value UK
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UK, 19th March 2007
Climate Change Bill - Marketing needs to act
Added Value makes its case in response to the Government's draft Climate Change Bill, which sets out a series of legally binding targets to cut emissions.
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Global,  15 February 2007
Added Value Group re-structures European operations
Added Value has centralised its European businesses under Liz Musch, in the newly created role of European CEO, and promoted Janine Hawkins to Global CEO for People and Organisation.
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Global, 7 February 2007
Added Value launches in Russia
Added Value is entering the Russian market with a joint venture agreement with Young&Rubicam, Moscow.
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Global, 3 November 2006
Added Value launches in Poland
Added Value is entering the Polish market with a strategic partnership agreement with Stratosfera, a leading marketing strategy consultancy in Poland.
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London, 1 November 2006
Innovation inspired by climate change
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New York, Advertising Research Foundation, 21 March 2006
Added Value pioneers Emotional Brand Connections
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