Added Value offers brand development and marketing insight services to blue-chip companies across all industry sectors. Everything we do starts with insight and ends with action, in pursuit of healthy brand growth for our clients.

Our approach is individually tailored to the task in hand, with one important element a constant. That’s our belief that people will always choose the brand which makes them feel the way they want to feel.

The Added Value Group was formed in October 2004, by bringing together the talents and assets of three leading agencies within the WPP Kantar division – the German-based Icon Brand Navigation, the US-based Diagnostic Research and the UK-based Added Value – to form a new kind of global marketing insight company. With a footprint that now extends across 22 locations in 15 countries, drawing on the expertise within its global network, Added Value Group fuses brand marketing, consumer insight, innovation, and communications optimisation to help solve clients’ marketing problems.

Kantar

Kantar is one of the world's largest research, insight and consultancy networks.  It helps clients make better business decisions through a deeper understanding of their markets, their brands and their customers.  Part of WPP, Kantar brings together a diverse group of outstanding marketing insight and consulting companies - each an expert in their field who can work together seamlessly to help clients address business issues in a holistic and strategic way.

Companies include: Added Value Group, AMRB, BMRB, BPRI, Cannondale Associates, Center Partners, Everystone, Fusion 5, Glendinning Management Consultants, Henley Centre Headlight Vision, IMRB, KMR Group, Lightspeed Research, Management Ventures, Mattson Jack Group, Millward Brown, Research International, RMS, The Operations Centre and Ziment Group.  The group operates in 160 offices across 60 markets worldwide.