Welcome to Issue 9 of News,  Added Value’s newsletter on ethical marketing.

This month sees global warming as a key issue in the race for the White House, with the top candidates in both political parties promising to introduce a ‘cap and trade’ system similar to the EU’s emission trading scheme.  Whilst in China, the government is introducing a ban on the manufacture of cheaper plastic bags & taxes on consumer use.

In London, we’ve witnessed the introduction of the Low Emission Zone to help combat pollution in the capital; the Church of England urging people to give up carbon instead of chocolate for lent ; and retail giant Marks & Spencer teaming up with Oxfam to hold a clothing amnesty during London Fashion Week (20-24 Feb) to encourage consumers, via M&S vouchers, to recycle their unwanted clothes.

Responsible from the inside
The challenge for all companies is to set out a compelling and motivating vision that engages the hearts and minds of their people and galvanises the employee community to set out on the ethical journey. Read more ...

Tracking a global brands' responsible journey
Twelve months into 'Plan A', Marks & Spencer have made good progress in implementing many of the actions of their 5 year sustainability plan, but they still have more to do. Lucy Calver, Head of Marketing, Food & CSR shares their journey. Read more ...

Eco-Innovations
Entrepreneurs and big brands innovating for a sustainable future.  Take a look...

We've had a terrific response to our ‘Branding for Good’ summit next month which is now sold out.  Brands attending on the day include Vodafone, PepsiCo, SAB Miller, HSBC, M&S, E.ON,  Unilever, Premier Foods, Shell, General Mills, Ikea, Accor, BSkyB, RBS, William Grant , Waitrose, DTC, Virgin, Airbus, Mars, Yara, One Water, New Look and E&J Gallo Winery.

If you haven't registered for the 'Branding for Good' summit but are interested in developing your ethical marketing strategy, please get in touch.