All brands and businesses have a continuous struggle to innovate & differentiate to keep ahead of the competition. The opportunity for us as marketers is to consider the role of ethical marketing as a springboard for brand and business growth, ensuring we stay emotionally connected with our consumers as they search for more accountability from their brands and more meaning from their purchases.
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Added Value's 'Branding for Good' Summit 2008
"Green 2.0 Avoid the Greenwash" - 6th March 2008
Our 'Branding for Good' summit in March brought delegates up to date with the ethical landscape, including how consumer behaviour is changing. A thought provoking, interactive day giving practical advice to inform a brand's responsible marketing strategy. With keynote speaker Sir Martin Sorrell, CEO of WPP. Click here to purchase CD-Rom of the day
Added Value's 'Branding for Good' - Paris
April 2007 - Added Value France invited clients to a half day event 'Branding for Good: reconciling profitability with responsibility'. Read more...
Added Value's 'Branding for Good' Marketing Summit in 2006 was a first: a hybrid event that armed marketers with concrete ideas to grow sustainable profit through the perspective of ethical marketing.
Held at Canary Wharf, London on 19th October 2006.
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