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We’re passionate about our opinions. And we want to share them. You’ll find a regular Added Value Group presence at conferences and brand summit meetings across the world. We’re there to get our point across, to get the conversation going and to learn.
Please email us for further details of any of these events.
6th March, 2008 - Branding for Good Summit
East Wintergarden, London, UK
"Green 2.0 - Avoid the Greenwash"
click here to read more...
29 & 30 August 2007 - Top Co’s The Brand Convention
Johannesburg, South Africa
“Brands & Gaming”
Andrea Ellens, Project Director, will explore the rise and rise of gaming and the rules of engagement for brands and marketers.
For more details & registration go to http://www.topco.co.za/Events.asp
20 July 2007 - Knowledge Resources Loyalty & Reward Programmes Seminar
Cape Town, South Africa,
“Do Loyalty Programmes Work?”
Keith Stevens, MD of the South African office, will explore the Loyalty phenomenon and how it affects consumer behaviour
For more details & registration go to http://www.kr.co.za/
18 July 2007 - Introducing Brand Connections
Johannesburg, South Africa
Added Value South Africa invites clients and strategic partners to join them in an exploration of how Brand Connections can ignite better insight, better positioning and better innovation for the benefit of their brands.
18 June 2007 - BGMR’s Packaging Innovation for Shelf & Brand Enhancement Conference
Johannesburg, South Africa,
“Packs & Packaging – What Women Really Want”
Alison Tucker, Director, will explore how marketers can use packaging to connect with women.
9-11 May, 2007 - ESOMAR's Luxury Brands Forum
Florence, Italy
Added Value's Paul McGowan and Ben Wood explore the drivers and dynamics of luxury desire. For more details & registration, go to http://www.esomar.org
April 2007 - 'Branding for Good: reconciling profitability with responsibility'
Paris, France
Added Value presented key findings from an exclusive study on the attitudes and behaviours of french consumers with regard to ethical consumption and responsible brands. Read more...
1st December, 2006 - 14th Icon Congress
Nuremberg, Germany
Catching the Wave: inspiration for brand management and development. At the 14th Icon Congress, well known industry speakers discuss the trends & issues influencing brands today & in the future.
email for more details...
19th October 2006 - Branding for Good Client Event
East Wintergarden, London, UK.
Branding for Good was a first: a hybrid event to arm marketers with concrete ideas to grow sustainable profit through the perspective of ethical marketing.
link to press release
26th & 27th July 2006 - Women the Brand: 1st Annual Marketing-to-Women Conference, Johannesburg South Africa
Alison Tucker, Added Value South Africa Managing Director, will be exploring the role of packs and packaging in the lives of women.
For more information or to download a brochure, go to http://www.top300.co.za/events.html
March 2006 - RE-THINK: the 52nd Annual ARF Conference & Expo, New York
Added Value Global CEO Angus Porter and Mark Weeks, Group R & D Director, presented on the topic of “Re-think Brands” – it’s not what brands say, it’s how the brand experience makes you feel. link to press release
March 2006 - Bringing Brands to Life Conference, London
Tom Farrand, Director Added Value UK, hosted an interactive Scenario Project session using a fictional product and created a matching experience. http://www.brandtolifeconference.com
November 2005 - Congress in Nuremberg, Germany
Strong brands are those that remain continuously desirable to their target group. The 13th Annual Icon Added Value Congress brought together brand managers to discuss the intricacies of their various industries. link to press release
November 2005 - Marketing & Financial Services 2005 Conference, London
Margo Swadley, Director Added Value UK, presented ‘Innovate or Die’
We are all bombarded with banking and investment choices and as the customer grows increasingly astute, traditional high street banks need to wise up or lose out. www.warc.com/financial05
October 2005 - The Walpole Seminar 2005: Cracking the Luxury Code, London Paul McGowan, Added Value Group’s CEO Global Clients, presented the findings of the Walpole’s qualitative consumer study set out to ‘define luxury’ in the world’s most significant markets, emerging (Russia and China) and established (UK, USA and Japan).
www.thewalpole.co.uk
May 2005 - FT Business of Luxury Summit, Shanghai
Is investing in China, Russia and India a true profit driver or simply a brand-building exercise? Many more key questions were answered by Paul McGowan, Added Value Group’s CEO Global Clients and Sir Martin Sorrell, Chief Executive WPP, as they presented The DNA of Luxury. link to conference details.
link to luxury research |