Added Value is represented in Japan by JKR. This new business, launched in April 2007, was created by the merger of Kantar’s four former businesses in Japan -  ICM Added Value, Research International, Millward Brown, and Lightspeed Research. JKR is one of Japan’s largest market research and insight companies, offering clients a complete and unique portfolio of solutions, with particularly focus on the needs of local clients.

Link to JKR website