Added Value: WHO WE ARE -> Added Value Group

Added Value solutions draw on the expertise within our global network in brand marketing, consumer insight, innovation and communications optimisation.

A new kind of global marketing insight group, we were formed in October 2004 from three leading agencies within the WPP Kantar division – the German-based Icon Brand Navigation, the US-based Diagnostic Research and the UK-based Added Value. These three businesses had different areas of expertise but all, already combined great market research skills with top quality insight and a bias towards action.

Our mergers, first with Oracle Research in China, and recently with innovation consultancy Cheskin in the USA have reinforced our presence in those markets and strengthened our offer and expertise. These acquisitions, in addition to our recent strategic partnership with Stratosfera in Poland and joint venture with Young&Rubicam in Russia, illustrate our commitment to providing clients with expertise across all major markets, including the world’s most exciting and fastest growing.

Added Value Group operates under the business names Cheskin Added Value, Icon Added Value, Oracle Added Value, Japan Kantar Research, AV-Stratosfera and Added Value. The Group is now one of the largest operations within WPP’s Kantar division and has offices in 25 locations and 15 countries.