Magdalena Wong, CEO Oracle Added Value, China
Magdalena set up Oracle Market Research in 1994 and was a key driver in the Oracle Added Value merger in 2005 after being acquired by WPP. 
Since the mid eighties when China began to open the consumer market to foreign players, Magdalena has helped numerous clients such as P&G, Unilever, and BAT to set a foothold in the market.  She was a core member to form the first market research agency in China, and to set up the retail audit and media measurement services in the country.  These solid experiences gave enormous advantage to her in setting up Oracle, which quickly became one of the most reputable research suppliers in China and Hong Kong. Whilst managing about 160 people spread over four offices, Mag continues her passion for business by doing interviews and focus group discussions in Greater China. 
Prior to setting up Oracle Market Research, she worked with JWT China and over 10 years with Survey Research Group (later acquired by AC Nielsen).  Mag graduated from the University of Hong Kong.

Edwin Song, Managing Director, Oracle Added Value, Shanghai Office
With over 10 years of quantitative research experience in China, Hong Kong & Singapore, Edwin lives and breaths by the numbers.  Edwin always strives to help his clients to understand and keep track of the ever evolving Chinese consumers in making wiser business decisions.  Edwin has a flair in grasping difficult theoretical concepts and applying them to practical situations.  His dedication to his work has earned him several research excellence awards in his research career.
A family man by default, a dancing king by desire and a market researcher by preference, Edwin’s passion for market research is only matched by his love for his wife and daughters as well as his interest for shaking the body, and a desire to set up a school in a poor Chinese village and start a teaching career.

Gerline Soo, Director, Oracle Added Value
Gerline has over 10 years experience in marketing research; and works across sectors as diverse as FMCG, IT & telecom and luxury products. 
She started her research career in Singapore, following which she moved to China in 2003. Though she has spent roughly half her time conducting Quantitative studies, Gerline’s first love remains Qualitative research and drawing insights about consumers. Fluent in English, Mandarin and Cantonese Gerline has extensive expertise to help reveal discerning consumer behaviour and motivation.

Eleanor Lam, Managing Director, Oracle Added Value, Hong Kong Office
As well as managing the Hong Kong office, Eleanor also heads a team of 5 researchers specializing in quantitative research. She is responsible for developing ‘Brand Health Monitor’ and Oracle’s first syndicated research service – China Compass (Finance). Key clients include:  HSBC, Bristol-Myers, CSL, Kimberly Clark, Cerebos, Prudential, Park’N Shop.
Eleanor started her market research career in 1988 with Survey Research Hongkong and then moved to HSBC as research manager, before joining Oracle Added Value in 1994.  She holds a Bachelor Of Social Science (Economics) and enjoys a good spa after a hectic week.

Rachel Jong, Director, Oracle Added Value, Hong Kong Office
Rachel started her market research career in 1992 and joined Oracle Added Value as the first employee in 1994. 
She is their quantitative specialist, has a sharp aptitude for turning data into information and marketing solutions.   She is also an active user of multivariate analysis techniques.

Elsie Li, Director, Oracle Added Value, Hong Kong Office
Elsie heads up the qualitative research unit of Oracle Added Value, Hong Kong.  She has more than 10 years’ experience both agency & client-side covering SRG (the current A C Nielsen), S.C. Johnson, British American Tobacco, and Hang Seng Bank, before joining Oracle in 1999.
Her professionalism in qualitative research is well manifested by her numerous awards by one of her blue-chip client, Procter & Gamble.  In 2000/2001, she was awarded the Best New Moderator qualification and in 2002/2003, her outstanding performance was further recognized for being awarded as the Bronze Best Moderator for Greater China.
She is an MBA graduate from the Chinese University of Hong Kong, and her passion is ‘hitting the perfect 5 iron high across water and landing next to the hole!’.

Karen Khao, Director, Oracle Added Value, Hong Kong Office
Karen joined Oracle Added Value in 2005, bringing along with her 10 years of research experience, mostly agency-side. 
Specialising in quantitative measurements, she has extensive experience in customer satisfaction, brand equities, image building and advertising tracking works.  Prior to joining OAV, she was Director, Client Service in Customized Research of ACNielsen Hong Kong.
Karen graduated with an MBA from Nagoya University of Commerce and Business Administration in Japan, following a BBA from Chinese University of Hong Kong.

Edward Chan, Director, Oracle Added Value, Hong Kong Office
Edward joined Oracle Added Value in 1995 and although he started off as a generalist in both qualitative and quantitative research, now specializes in qualitative research, unravelling the hidden desires of people.
He started his market research career in Walmsley (HK) Ltd. in 1985.  Since then, he has held various research positions in Survey Research Hongkong (currently AC Nielsen), Leo Burnett and John C. Williams Consultants (Canada) Ltd.  He enjoys watching the Discovery Channel & anything Japanese