Jonathan Hall - Managing Director, France
Jonathan joined Added Value UK in 2005 and moved to head up Added Value France in January 2008.  He has spent his entire career in brand strategy development and innovation, helping to build brands for products, services, companies and places around the world.

His strategic brand development experience ranges from multi-national financial services, technology and utilities groups such as AXA, HBOS, Lloyds TSB, Motorola, NCR United Utilities and BG, through government departments, the Britain tourism brand, the Law Society, universities and charity organisations to leisure players and retailers such as Marriott, TGI Friday’s, Travel Inn, David Lloyd Leisure, Boots and New Look.  Some other highlights include running the global innovation programme for Cadbury Schweppes, creating Fuse, Heroes and Astros for Cadbury UK, re-positioning the Cadbury’s Dairy Milk portfolio, developing new positionings and offerings for Guinness in Europe and Asia, taking Ambrosia into new occasions and consumer segmentation and new product development for Glanbia.

Jonathan is a long-standing member of the editorial board of the International Journal of Brand Management and is an Oxford University graduate.

Leslie Pascaud - Director
Leslie began a 10 year advertising career working primarily on P&G and Mars businesses first in the USA, then in Europe.
She then moved to a qualitative research company where she ran international research projects and developed an innovation arm specialised in ‘hot-recycling’ processes.  Since coming to Added Value in 1999, Leslie has specialised in international insight and innovation for a range of multinational brands including:  Haagen Dazs, Green Giant, Tefal, Yoplait, Shell, Coke and Kiwi.  Leslie is currently working with Unilever, Danone, and Shell to help them use sustainable development as a springboard for innovation and brand building. 

Leslie has an MBA from the Yale School of Management and a BS/BA from U Penn's Wharton School of Finance and Annenberg School of Communications. 

  



Federico Amendola - Finance Director 
In January 2006, Federico joined Added Value as Finance Director in Italy and from August 2007 has taken responsiblity for the French office as well. 
Federico has a degree in Economics; after studying in a little town in Emilia-Romagna, Parma, he came back to Milano where he started working for a consortium of gold manufacturer companies. Then he joined his family’s company for a couple of years. Finally in October 2001 he joined WPP world as Finance Director Assistant at Millward Brown. After a couple of years he moved to the Project Management department where he got operative experience in market research industry.

 



Carla Barasz - Director
Carla is a highly experienced market researcher with over 20 years in the field. Previous to that, she had many years of experience in the area of internal communications and documentation for organisations both in the private and public spheres.
She has been with the Added Value Company since 1996 where she specialises in managing large scale international projects. Carla's educational background is in psychology; she studied at California University in the USA, her country of origin. Completely bi-lingual and bi-cultural, she has been living and working in France for over 30 years. Her areas of expertise are innovation and international qualitative research. During her time at Added-Value, she has designed and coordinated numerous major projects for key agency clients such as Danone, Disneyland Paris, Campbell Soup Co., Air France, Nestlé Nutrition, Nespresso, General Motors and Georgia Pacific. Carla is also a key facilitator and trainer of Added Value's creativity method, "Generator".  

   



Sylvie Etchecopar - Director
Sylvie graduated in French literature  (Bordeaux III University) History and Spanish (La Sorbonne). She joined the Insight Added Value team in 1994, with experience in a variety of fields such as French and Latin teaching, tourism and communication (audit, team motivation, internal marketing).
At Added Value, she participated in and led numerous international brand strategy and innovation projects for a variety of clients in tourism & leisure such as Air France, Disney, Club Med, Lucien Barrière, Europcar, Française des Jeux, in cosmetics and luxury: Dior, Chanel, Jean Paul Gaultier, Fred , in Alcohol/ beverages: Rémy-Cointreau, Kronenbourg, in the industry/ new technology: Vaillant / Saunier Duval, Compo / Algoflash, Egg, France Telecom 
Sylvie likes facilitating creativity sessions and strategic workshops with senior client teams, in French, Spanish and Frenglish…

 


Valérie Lalanne - Director
Before joining added-value in march 1999, Valérie has built her 12 years experience both in advertising and marketing.
She has been working at Grey and DDB agencies in charge of clients such as Danone, Bongrain, Masterfoods, Procter&Gamble, Henkel…After leaving advertising, she was Marketing Director for Celio, the French leader of men ready-to-wear channel. At Added Value, Valérie worked on different type of projects such as brand strategy and positioning, portfolio management and range architecture and brand stretch, marketing action plan, advertising testing for various clients (Danone, Seb, Française des Jeux, Intersnack, Campbell, Altadis, Remy Martin, BPI...). Valerie has an extensive expertise in food markets and concept generation/writing.  She has a master in Politic Science.