SOREN KRISTENSEN – CEO, Added Value, Greece
Soren joined Added Value to set up the Greek office in 2000, from which time he has built the business in Greece from zero to a portfolio of clients , including Coca-Cola,  Nestlé, SAP and Metaxa.
A native of Denmark, Soren has spent the last 25 years working in Asia, the Middle-East, the Americas and Europe. Prior to Added Value he worked for 10 years for Unilever in various roles within Marketing and Strategic Management. His experience here was diverse from launching Dove in South Korea to acquiring the biggest ice cream brand in Mexico. In his last position, he was part of the Ice Cream and Frozen Food category team in the Unilever HQ in Holland.
Soren enjoys spending time with his wife Angelina and two daughters, Isabella and Renee; his Aegean summer house, playing tennis, biking in the woods and keeping in shape.