Liz joined Added Value in January 2006 as CEO for Mainland Europe with the task of managing the European offices and driving Added Value’s expansion into Eastern Europe. In February 2007, Liz was promoted to the newly created role of European CEO, responsible for the group’s 9 offices in 8 countries across Europe, including the UK. 

Previous to joining Added Value, Liz worked for Millward Brown as CEO France and Business Development Director for Europe.  Liz’ career has always centred on building strong brands, whether in advertising, as an independent strategic consultant, or when she undertook a unique turnaround challenge, on the client side, with Bertelsmann in Europe. 

Prior to a short but passionate new economy adventure, Liz had enjoyed a highly successful career in advertising, in both New York and Europe, heading up France as well as having line responsibility for key clients in Eastern and Western Europe.

Liz’ professional career has been diverse and multicultural and she is the epitome of a global player. Dutch-Indonesian in origin, she lived in Indonesia as a child before moving to the U.S. and now has both French and American nationality. She has both undergraduate and master’s degrees in International Politics.  She has a 15 year old son named Max (6’5 and still growing) and a Labrador called ‘Maui’.