As CEO, North America, Maggie Taylor was one of the architects of the newly formed Added Value, uniting the diverse talents of Diagnostic Research, Added Value and Icon Brand Navigation to form a new kind of global marketing insights consultancy. 

Maggie joined Diagnostic Research in Los Angeles in 1986 and was instrumental in shaping the company’s involvement in strategic, tactical and evaluative research. This involved working with major clients such as Nissan, SBC, Exxon Mobil, Campbell’s and Harley-Davidson.

Previous to this, Maggie spent 5 years with Video Storyboard Tests in New York having reached the realisation that marketing research offered the perfect way to combine a long-standing love of advertising with her degree in Psychology from Brown University.