Paul was made board director of Added Value UK in 1994, joined the Added Value Group board in 1996 and was appointed Group Chairman in 2001.

Before heading up Added Value Global Clients and more recently, developing Added Value Luxury practice, he had worked with most of the agency’s major clients.

Paul joined Added Value straight from Oxford University in 1989 when it was a small start-up marketing agency with just 10 consultants.