Identifying who owns what today and where are the big white spaces for future growth - Market MappingTM
Market situation/Problem
To create a growth plan for the business focussing resources on fewer,bigger brands with maximum footprints
Our Approach
Led multi-stage process including 5W’s segmentation of snacks
Mix of qual & quant including ethnographic immersions
Ideation Workshops to spot & refine opportunity areas
Marketing thinking and strategy development
Result
Development of strategic portfolio plan
Identified 10 big growth platforms for Smiths Australia
Positioning visions for key brands – action planning, innovation pipeline
Market Map brought to life within the business
(Wall posters, Reference Manual and 3-Day Marketing Academy) |