Welcome to our August edition of Innovation Inspiration, Added Value’s monthly e-mail service designed to provide a short burst of facts and stimulation on marketing and innovation topics.
As economic indicators suggest that we are slowly emerging from the gloom of the crisis, we take a look at some of the longer-term effects on consumers and innovation.
Kids these days… they adopt new tastes and tech apps as easily as they ink a new tattoo. Along with deciding which friends to follow, they also face the same harsh economic challenges as the rest of us (though social media may give them an edge).
If you’re already focused on youth culture, you know the challenge of keeping up. If you don’t think that youth is your target, you may want to reconsider. Read Cheskin Added Value’s latest Fresh Perspectives newsletter on Youth Culture and find out why.
Mark Whiting, newly-appointed Director at Added Value France, will be leading a session at the ESOMAR congress, Odyssey 2010, which will be held from September 12th to 15th 2010, in Athens, Greece. The theme of this year’s event is “The Changing Face of Market Research”.
Connectonomics, a newly-released research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs and how they relate to the online channels they use on a daily basis.
It’s summertime again in Europe, so why not pick up some holiday reading as you head off to the beach: take a look at our shortlist of 10 must-read innovation and branding books.
Complex problems require the perspectives of different disciplines to solve for them. In a cross-disciplinary team these perspectives also bring their own practices, tools, languages, and data sets. Overlaps and differences between disciplines are negotiated as teams attempt to integrate the knowledge and information each discipline brings to bear on the problem. A challenge is making sense out of the disparate sets of information describing the various aspects of a problem.
You own a cellphone brand. Imagine if you could eavesdrop on a couple of top tech-heads debating the merits of the latest cell phone technology. Or you’re in the baby category. What could you find out listening to group of mothers discussing baby food or nappies in the comfort of their own homes?
Added Value completes pioneering research for leading UK retailer, Sainsbury’s, into the attitudes of children and their families towards cooking.
The research reveals the barriers to cooking and healthy eating among children aged 5 – 16 years. The research coincides with the investment of a further £3 million by Sainsbury’s to enable schools to purchase essential cooking equipment and ingredients through Sainsbury’s Active Kids scheme. Read more…
Welcome to our June edition of Innovation Inspiration, Added Value’s monthly e-mail service designed to provide a short burst of facts and stimulation on marketing and innovation topics.
Design thinking is transforming organizations. Learn how it can transform yours.
Darrel Rhea, CEO Cheskin Added Value, will be moderating discussions with renowned design leaders at the Design Management Institute’s Re-Thinking conference, held June 16-17 in San Francisco. Read more…
