Miguel Gomez Winebrenner, Vice President at Added Value Cheskin, is scheduled to speak at the Hispanic Retail 360 Summit on Thursday, August 16, 2012.

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Added Value Cheskin has announced that its online insight and innovation platform AV-id ™ is fully operational for use in the U.S. Hispanic market.

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The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics.  In Q1 2012 Added Value Cheskin launched an investigation into this matter using several of the hundreds of Hispanic studies we have conducted in the past few years. All interviews collected were from a random selection of Hispanic sample.  Respondents were post classified into the appropriate acculturation level based on several measures including language dominance, media consumption, proportion of life spent in the US and attitudes/ behaviors.  Below are our findings.

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Can developed-world corporations rely on remaining at the forefront of innovation, or is there evidence that they’re losing ground? Do developed economies offer structural advantages when it comes to the generation and development of new ideas? Why are you going to hear a lot more about Frugal Innovation? Read on…

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CIC was the first company specializing in social media research in China and is now part of the Kantar Media group, ‘Tina Hu’ a Senior Director from CIC came to visit Added Value UK to educate and explain the impact of social media in China, how it differs from Western social media and how brands are adapting to fit into the Chinese online culture. Read more…

Bollywood, India’s film industry, always aims to please. That desire makes film a powerful part of the nation’s psyche and an unparalleled medium for brand promotion.

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Jerry Clode, associate director of cultural insight for Added Value, looks at the migration of brands from ‘one size fits all’ endorsements to a more meaningful engagement with celebrities in India.  Written originally for Campaign Asia

The heroes of Bollywood and cricket have typically dominated celebrity endorsement of brands in India. Signing up a leading man from the film industry, such as Shahrukh Khan, or a cricketing legend like Sachin Tendulkar provided a quick-fire way to mass awareness and credibility in a nation obsessed with both pastimes. Read more…

Developments in social science, global trends and demographics all reinforce the significant benefits of bilingual education.  Despite that, American schools show a steady decline in language programs. How can this be?

First, let’s look at the conditions for bilingualism.  There have always been benefits to being able to speak more than one language; recent studies show the depth of those benefits: “Being bilingual, it turns out, makes you smarter. It can have a profound effect on your brain, improving cognitive skills not related to language and even shielding against dementia in old age.” Read more…

Citing recent examples where storylines built around road trips proved successful, Jerry Clode, associate director of cultural insight for Added Value, explains how brands can exploit the emotional impact such stories can generate—particularly in China.  Written originally for Campaign Asia.

The adventure and romance of road trips is increasingly capturing consumers in China and India. However the expression in India is more global, suggesting considerable untapped potential for the idea in China. Read more…

Spontaneity is exciting, but when it comes to building relationships, it’s consistency that counts.  And no more so than with brands.  Maintaining consistency without sacrificing excitment is one of the toughest challenges for brand owners.  And it’s where many brands falter.

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