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Added Value appoints two new global client managing directors

Added Value is strengthening its global client management team by the new appointment of Jonathan Hall and the promotion of Bart Michels.

Jonathan Hall has joined Added Value as Global Client Managing Director, with specific responsibility for Nestle across the group. He brings worldwide, multi-sector experience across product, service and corporate brands, gained from his time at Corporate Edge and, more recently, in his last role of Partner, at Circus. Added Value has a longstanding relationship with Nestle, working on developing key insights behind their key brands.

Added Value has also promoted Bart Michels to Global Client Managing Director, responsible for Vodafone. At Added Value he has worked on Vodafone business for two years, giving support through developing consumer insights which help to bring new propositions to market – the most recent example was their involvement in Vodafone Simply. Prior to joining Added Value two years ago as a Director, Bart worked client side in various Brand roles at GSK, Kellogg’s, Coke and most recently NTL, where he was Brand and Communications Director.

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