Cars have to be one of the most emotionally charged purchases a person can make.  They become expressions of who we are. A vision of who we’d like to be.  We give our cars names.  We read the specs, are seduced by the ads, lust over newer, better, more improved models.  Most of us couldn’t imagine life without them.

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Added Value is entering the Russian market with a joint venture agreement with Young&Rubicam Moscow.

Added Value Russia will focus on offering  brand development and innovation services to both international and local companies across all industry sectors.

Added Value now has representation in 15 countries worldwide and is committed to further expansion in order to service its clients in all major and emerging markets. It most recently expanded into Poland in November 2006.

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