Added Value is delighted to announce that Sir Martin Sorrell, Chief Executive of WPP, will be the key note speaker at the next Branding for Good Summit called “Green:2.0 – Avoid the Greenwash”.
Branding for Good is a one-day event organised by Added Value to explore the opportunities of ethical marketing. The format will blend the interactive, practical side of a workshop with inspirational conference speakers.
Ultraviolet light Washing Machine: Ok, so this is still just a design concept from the labs at Electrolux, but the KaionWave uses free radical oxygen and ultraviolet-C light to break down the dirt on your clothes, using no water or detergent whatsoever.
The new EU Waste Electrical and Electronic Equipment (WEEE) directive, that comes into force in the UK from 1st of July, will force businesses that manufacture, brand or import electrical and electronic equipment to be responsible for the cost of collection, treatment and recycling of E-waste in the UK. About time, when you consider that electronic equipment is responsible for generating around one million tonnes of waste a year, mainly driven by the sector’s continued offering of an endless array of new, must-have features.
Partnering with an NGO
Each month News invites one of our experts to give us their view on a topical issue. This month, we asked Dax Lovegrove, Business & Industry Relations, WWF to give us his view on the importance of NGO partnerships with businesses:
