Background
A major national health insurance company and its subsidiaries sought new growth opportunities. The Company had determined that, given the relative size of the Hispanic populations in its regions, this segment warranted exploration. Programs serving Hispanics already existed but were not optimized on a corporate wide basis. The Company desired to know if investment in more targeted efforts could pay off.
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Corporate governance, corporate social responsibility, corporate citizenship, corporate image – all things “corporate” are high on the agenda. When the turnover of WalMart is as high as the gross domestic product of Denmark, when the top 200 companies represent a quarter of all global economic activity, when more than half of the top 100 economic powers are companies and only the remainder are countries, it is about time that we start wondering what responsibilities companies have, what they should have and what they actually take responsibility for.
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Welcome to Issue 3 of News, Added Value’s monthly newsletter on ethical marketing.
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Each month News invites one of our experts to give us their view on a topical issue. This month, we asked Charlotte Henderson, Retailer Initiative Manager for WRAP (Waste and Resources Action Programme) her view on the areas to consider when building-in sustainable packaging to an ethical marketing plan: Read more…
Turning old CRTs into TVs - NGO charity Computer Aid have developed a unique method of turning old CRT computer monitors into TVs. By attaching a TV board they can create a working TV utilising the brightness button as the channel selector and the contrast button as volume. And all for about £27!
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For most businesses, and most marketers, the issue of how to tackle climate change is still a difficult challenge to crack. Actually, we believe there’s a very simple place to start – it’s about a change of perspective – which can lead to clear differentiation and an enviable competitive advantage.
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