Published in: Absatzwirtschaft – Marken 2007
Authors: Dr. Oliver Nickel und Kai Lockermann
There is no doubt that successful brand management in today’s performance and competitive oriented time is not easy, especially for SMEs that do not posses the millions from a large corporation to invest in advertising or product development. The classical laws of branding applies to large or small companies and it is quite possible for a medium-sized company to get off the ground, find its place and maintain it. Thereby it’s important to keep some success drivers in mind when one wants to effectively retrieve their “SME brand potential”.
For more information please contact Anne-Kathrin Kirchhof
Welcome to Issue 6 of News, Added Value’s newsletter on ethical marketing.
Read more…
Chokolit – the ideal edible gift for Christmas with no waste for the environment (but possibly an inch on your waist). 15 year-old entrepreneur Louis Barnett, packages his chocolates in nothing…but chocolate.
Read more…
Each month News invites an expert to give us their view on a topical issue. This month, we ask Sir Martin Sorrell, CEO, WPP and keynote speaker at our ‘Branding for Good’ Summit in March next year, for his view on climate change and corporate responsibility. Sir Martin Sorrell has been CEO of WPP, since he founded the Company in 1986. Over this period, WPP has become one of the world’s leading communications services companies, employing nearly 102,000 people in over 2,000 offices in 106 countries. Read more…
What must a company do to be considered “green”?
How ethical does a supply chain need to be to justify a “fair trade” claim of some sort?
How pure and natural does an “organic” product have to be?
Read more…
