Added Value has acquired Cheskin, the market-leading innovation-consulting firm. Cheskin, now named Cheskin Added Value, will benefit from access to Added Value’s worldwide network and broad-based market insight capabilities. In turn, Added Value will be strengthened by Cheskin’s renowned expertise in innovation, and by its strong presence in the technology sector, design strategy experience and in-depth understanding of US Hispanic markets.
Read more…
Welcome to Issue 7 of News, Added Value’s newsletter on ethical marketing.
Read more…
Nokia unveils its 3110 Evolve with “bio-covers” made from more than 50% renewable material, smaller packaging made of 60% recycled content and including Nokia’s most energy efficient charger yet, using 94% less energy than the Energy Star requirements.
Read more…
Al Gore…Speaking on Economics, Politics and the Environment
The numerous powerful credentials of Al Gore on the international stage are becoming renowned. The opportunity to hear him speak at the Leaders in London International Leadership Summit was too good to miss.
Read more…
2007 will be famous as the year the world finally woke up to climate change.
Without a shadow of a doubt, this year, more than any other, has seen green issues increasingly driving the business agenda. Findings from our Invoke live session earlier this month supported the consumer shift too with 77% of consumers having actively taken steps to change their behaviour to become more responsible. 80% of consumers also said it was important for brands to behave more responsibly, with issues like reduced or recycled packaging, locally sourced produce and CO2 emission reductions high on their expectations. Price, however, continues to be a key barrier to buying “green”.
Read more…
