Nearly 80% of the British public is taking steps to becoming more responsible consumers, driven by environmental and ethical concerns. As headlines over global warming, cheap labour and carbon footprints dominate the press, 77% say they are beginning to change their own behaviour to help safeguard the planet, according to exclusive research from brand consultancy Added Value.
Marketing insight company Added Value and Glendinning Management Consultants have announced that they will form a strategic alliance between their South African businesses effective from the beginning of 2008.
The joint offer will provide deeper and more integrated insight, marketing and sales solutions to the companies’ wide range of clients. In particular, the alliance will bring to South Africa successful global methodologies and thinking in shopper marketing and capability development.
Welcome to Issue 9 of News, Added Value’s newsletter on ethical marketing.
This month sees global warming as a key issue in the race for the White House, with the top candidates in both political parties promising to introduce a ‘cap and trade’ system similar to the EU’s emission trading scheme. Whilst in China, the government is introducing a ban on the manufacture of cheaper plastic bags & taxes on consumer use.
Bags of Change - encouraging responsible shopping bag use by dangling a tasty carrot. In short you get a discount at any participating store into which you to take their funky organic hemp-cotton or Amazonian latex bags. So far over 50 stores in the London area are involved. Could this concept be incorporated in more retail stores?
Socially and environmentally responsible brands are becoming a competitive advantage, with smart businesses recognising that it not only helps financial success but is also key to attracting and retaining talent, boosting morale and productivity.
Each month News invites an expert to give us their view on a topical issue. This month we approached one of our expert speakers at the ‘Green 2.0: Avoid the Greenwash’ summit in March this year – Lucy Calver, Head of Marketing, Food & CSR, Marks and Spencer. At the ‘Branding for Good’ summit, Lucy will share some of the highs, lows and learnings from M&S’s journey so far in building a sustainable global business. Read more…
