If asked who or what they trust, most people would put members of their family at the top of their list. Even if such trust might often be qualified in some way, when it comes to the big things in life, the people closest to you are the ones you can count on.
Each month News invites an expert to give us their view on a topical issue. This month we approached Jo Fox, Head of Environment, at BSkyB to talk about the ways they’re helping their customers adopt a greener behaviour. Read more…
The ‘green’ tipping point is here. Mainstream consumers are more aware of environmental, ethical, health and corporate responsible issues than ever before. This increased awareness is translating into behaviour when purchasing brands, as our research shows*. So what is driving this mass change in consumer behaviour? We believe there are five key drivers of change which are, in turn, connecting brands and consumers in a virtuous circle.
Melanie Skotadis, Director and Head of Prestige Brands and Izzy Pugh, Associate Director of Cultural Insight at Added Value examine how luxury brands are injecting cultural cool to ensure their products resonate locally from New York to Shanghai.
From the Chinese schoolgirls who travel to Hong Kong and splurge their lifesavings on handbags to the New York elite who strive to find the luxury items no one else knows about – this is the seductive power of luxury brands today.
Green Bean Machine – BIKECAFFE™ is hitting a London street corner near you. 100% environmentally friendly, the ‘stall’ is powered by pedal (zero emissions) and all waste materials are recycled. Their claim: “ the only footprints we leave are those of our happy customers!”
