Added Value has appointed Paul McGowan as its first Chief Marketing Officer in a move designed to ensure the company continues to lead the market in brand development, innovation and marketing insight.
In his new role, McGowan will lead an investment in brand development and innovation approaches by the group across its 24 international offices in 14 countries.
Just when it seemed that the innovation processes of all corporations were essentially the same, the landscape changed for ever, and new models of innovation have emerged with the capacity to provide competitive advantage to those organisations with the foresight to experiment.
Lo que se debe hacer y lo que no en marketing en momentos de recesión.
Hoy en día nos encontramos en momentos desafiantes y no hay escapatoria. Quien trabaja en el mundo de las marcas sabe que en momentos de recesión hay que adoptar medidas: los presupuestos de marketing son los primeros en recibir el impacto. Por lo tanto, si os encontráis presionados, ¿cuáles serían las decisiones difíciles que deberíais tomar para conseguir que vuestras marcas funcionaran de forma inteligente?
