Welcome to Issue 20 of News, Added Value’s newsletter on sustainable marketing.

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  Nostalgia eco-style – UK supermarket chain Waitrose are trialing delivery of online groceries using pedal power. The bicycle and trailer can hold six trays of groceries and keep products frozen and chilled for up to two hours.

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Each month News invites an expert to give us their view on a topical issue.  Chris Matthews, Head of Environment and Sustainability, at United Utilities talks about one of the water efficient technologies they’re trialling. Read more…

 How can your coffee mug contain 140 litres of water? Doctors advise us to drink two litres of water per day. But in fact, we consume an average of 5 000 litres per day. This is not science fiction; this is “virtual water”, a concept invented by Tony Allan of King’s College London, which calculates the amount of water embedded in the life cycle of products and services. 

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The 2009 annual WPP survey of the world’s most valuable global brands (which you can find at www.brandz.com) identified value as one of the key drivers of brand equity during 2008. But what do customers mean by ‘value’ nowadays and what effect has the crisis had on attitudes and behaviours?

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Nel numero inaugurale di AV in A4, bollettino di aggiornamento su tutte le novità dell’ufficio australiano, abbiamo esordito con una panoramica su quanto l’affinità culturale possa aiutare le aziende a essere più efficaci e dinamiche sui mercati locali.

Per saperne di più, contattate:
Dennis Wong

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