Müllermilch case study: more than just milk
September 1st, 2009
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Müllermilch is the original flavoured milk. The brand which made milk popular again. Definitely with kids. And even among adults.
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Archive for September, 2009
Colgate-Palmolive case study: cleaning up in the USA
September 1st, 2009
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For over 30 years, Colgate-Palmolive was playing catch-up to P&G’s Crest in the American oral care market. But the brand was ready to brush up on its ambition to become the number one in the world’s biggest market.
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