Audi is perhaps most famous for its ‘Vorsprung durch Technik’ – progress through technology. The Audi journey has always been about progress. From a well respected mass-market brand to a desired premium badge of success. And cutting edge technology has been a critical part of the story. From the obsessive engineering vision of the product planning and design functions in Germany to the temples of automotive excellence it has rolled out around the world.

Read more…

By the late Nineties, the buffed-up image of gym bunnies in spandex was feeling a little passé. Health and fitness had moved on, becoming less about how you looked and more about how you felt. Less steroids and Mr America, more lifestyle and balance.

Read more…

Fin dalla sua prima edizione nel 1993, il congresso di Icon ha dimostrato di essere uno degli eventi più prestigiosi in Germania sul tema del “branding”. Oggi sono 500 i partecipanti a questo forum per consumatori gestito da consumatori, ai quali sottoponiamo concetti relativi alle sfere del brand management strategico e del branding di successo.

Read more…