India is the second most populous nation on earth and one of the world’s fastest growing economies (the 4th largest in terms of purchasing power). But it has in particular problems for marketers: 6 major religions and 23 languages, for example.
A great personality has the power to draw you into a brand. In the words of Madonna: “To know me, is to love me”.
A delicious Aussie treat that everyone loves. That famous recipe often copied but never matched – the Tim Tam seems as good as a bikkie can get. Break open a packet and it’s hard to stop at one. And who would want to, with so much scrumptiousness there for the taking?
Does your brand have character? What does it mean to have a brand of authentic character? And why does it matter? We’re excited to be able to answer these questions and more on March 22nd and 23rd at the ARF Annual Conference, Re:think 2010 in New York City.
Picture this lifestyle: Less formal, less structured, less corporate, less routine, more mobile, more diverse, more energetic, more open.
Jeans are personal. Ask any one about their favourite pair. They’re an expression of who you are. From bootleg to skinny. Low rise to flare. An expression of the individual.
