Background
A leading consumer and enterprise technology company needed to decide on the most viable opportunity for their R&D investment. Software-as-a-Service (SaaS) is a rapidly growing area that many technology companies are currently entering. The company was considering a nascent market in the SaaS landscape that IT Pros were just starting to investigate, which made it difficult to estimate future demand.
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The Opportunity
Bush Brothers approached Cheskin to help them understand the quintessential ‘game-day experience’ at both American football games and NASCAR events.
Their questions: Is there a place for beans at tail-gating parties across America? How best to capture the feeling of game-day and position Bush Brothers as a key player in the experience?
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Added Value has appointed Dave Blackshaw to its executive committee in the role of Chief Talent Officer. The move is part of the our ongoing commitment to attracting and retaining top caliber talent.
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There’s nothing quite like a nice cup of tea. A delicious hot brew, made just the way you like it. But for most, the ritual of their daily cuppa is far, far removed from the tea terraces of Africa and Asia.
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Only one more week to go before the Hero, the Explorer, the Lover and the Outlaw come alive at this year’s Advertising Research Foundation conference, Re:think 2010, March 22nd and 23rd in New York. As a major sponsor, Added Value, will be launching CharacterLab™, an engaging online tool that uses Jungian archetypes to help companies transform the way they manage their brand experience (visit www.characterlab.com for more).
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Electric Sypder
Volkswagen unveiled its electric vehicle strategy for the next 8 years with a goal to sell 300,000 electric vehicles annually, by 2018. The jewel in their crown is undoubtedly the new plug-in electric hybrid Porsche – 918 Sypder – launched at the Geneva Auto show. Still at concept stage, hybrid Porsche can allegedly get 78 miles per gallon, can go 16 miles on electric charge alone, and can do 0-60 in 3.2 seconds. Read more…
Welcome to Issue 23 of Branding for Good, Added Value’s newsletter focused exclusively on sustainable marketing; the challenges, opportunities, our solutions and points of view.
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UNICEF has field operations in 150 countries, a long and successful track record of scaling up life-saving children’s programs and a trusted global brand. Therefore you’d think that UNICEF has also been successful at fully monetizing its reputation through partnerships with the private sector. That would be an honest mistake. Kelli Petersen, Cheskin Added Value spoke with Rajesh Anandan, Vice President, Corporate and Foundation Partnerships, UNICEF U.S.A, about how they are closing the half billion dollar gap.
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