Welcome to our May edition of Innovation Inspiration – Added Value’s monthly e-mail designed to provide you with a short burst of facts and stimulation on marketing and innovation topics.
Discovery en Español is the Spanish language version of the Discovery Channel. It offers Spanish-speaking audiences of all ages nonfiction entertainment including nature, science and technology, history and world exploration. Like its sister networks, Discovery en Español aims to educate, inform and entertain viewers with quality programming designed to help them explore their world and satisfy their natural curiosity.
In response to growing client demand, Added Value has appointed three experienced brand development and marketing insight specialists to the senior team in North America.
Imperial China was on a par with the sumptuousness, sophistication and excess associated with any of the world’s historical elite – Tsars, Sultans, Kings… But the culture of luxury virtually disappeared during the majority of the 20th century.
Ke Nako! It is time to celebrate Africa’s humanity. The 2010 FIFA World Cup™ is about to begin. And despite a global recession, pretty harsh skeptics and a some political upheaval, hordes of South Africans are gearing up to welcome the world.
Britain breathes a sigh of relief. Calm descends after weeks of frenzied election activity that kept everyone, including the parties themselves, guessing right until the last. So, now that there is a result – Britain’s first coalition government in 36 years – what do the UK public think about a new government, with the Conservative Party’s David Cameron and the Liberal Democrat’s Nick Clegg sharing the helm? Is this really what they were looking for?
Competition and first to market advantage creates enormous pressure for businesses and brands to constantly be one step ahead of each other. Innovation can play a starring role. But while getting a flash of inspiration in the shower is great, most innovation involves a rigorous process of managing and harnessing creative thinking. This process needs to allow for the fusion of logic and magic.
How do you build a profitable business model around giving things away for free? If it’s not something you’re thinking about, then perhaps now’s the time. Free is fast becoming a favoured route to market. And as more consumers experience the free economy, they’ll be expecting the same from all kinds of categories.
Brand.
There are probably few words which have been more devalued, certainly in marketing circles. You hear it everywhere, all the time. Somehow everything’s a brand now, from Katie Price and Victoria Beckham to Comparethemeerkat.com and FC Bayern München. Read more…
China’s car brands have started to make an appearance on the world stage over the last 5 years. But the mass production, low cost reputation that comes with them has slowed their acquisition of market share in many countries.
