Added Value completes pioneering research for leading UK retailer, Sainsbury’s, into the attitudes of children and their families towards cooking.
The research reveals the barriers to cooking and healthy eating among children aged 5 – 16 years. The research coincides with the investment of a further £3 million by Sainsbury’s to enable schools to purchase essential cooking equipment and ingredients through Sainsbury’s Active Kids scheme. Read more…
In the last of our series on the BRIC markets, we take a look at some of the opportunities and challenges surrounding Brazil.
Read more…
Design thinking is transforming organizations. Learn how it can transform yours.
Darrel Rhea, CEO Cheskin Added Value, will be moderating discussions with renowned design leaders at the Design Management Institute’s Re-Thinking conference, held June 16-17 in San Francisco. Read more…
Excitement around football is drowned out by Expo and Asian Games. Oracle Added Value’s Jerry Clode writes for Ad Age China.
As excitement builds around the FIFA World Cup, marketers globally want to leverage the event to build brands. But the job is especially difficult in China, where the World Cup, and soccer generally, are experienced and understood in a unique way. Read more…
Welcome to Issue 24 of Branding for Good News, Added Value’s newsletter focused exclusively on sustainable marketing; the challenges, opportunities, our solutions and points of view. Read more…
Looking anew at plastic chairs
What good comes from recycled plastic bottles? More plastic bottles? Coca-Cola wants to change consumer behaviour to show how beautifully designed everyday products can be made using rPET. Introducing the 111 Navy Chair™. Yes, you guessed it, the 111 stands for 111 recycled bottles. Read more…
The world’s eyes are on South Africa as the biggest sporting event in the known universe kicks off at the tip of the continent. The 2010 FIFA World Cup™ is also undoubtedly one of the biggest branding extravaganzas on the sponsorship calendar. Theoretically, this is an ideal time for brands to engage with African consumers and invest in the continents developing markets in more sustainable ways.
Read more…
Some observations on adding more right to the riot, more heart to the smart, getting truly imaginative in the previously pious grey world of corporate social investment – courtesy of South African creative activist, Mike Schalit (Chief Creative Officer, Net#work BBDO).
So here we go again, nagging at the social conscience of the advertising (and marketing) industry to use creativity to generate a symbiotic relationship between their clients’ brands and society to truly make a difference. Read more…
Added Value France reinforces its Innovation Offer by investing in a cultural insight expert, Marcus Alfonsetti. Marcus will be here to help build the Cultural Insight competency and to train the team on semiotics and trends. He will be working on innovation projects for clients such as Pernod Ricard, Ford, GlaxoSmithKline and Ikea.
Read more…
North America CEO Maggie Taylor was recently interviewed by US News CNBC on a report on using archetypes in research and brand identity development.
View the interview below:
Read more…
Added Value completes pioneering research for leading UK retailer, Sainsbury’s, into the attitudes of children and their families towards cooking.
