It’s summertime again in Europe, so why not pick up some holiday reading as you head off to the beach: take a look at our shortlist of 10 must-read innovation and branding books.
Complex problems require the perspectives of different disciplines to solve for them. In a cross-disciplinary team these perspectives also bring their own practices, tools, languages, and data sets. Overlaps and differences between disciplines are negotiated as teams attempt to integrate the knowledge and information each discipline brings to bear on the problem. A challenge is making sense out of the disparate sets of information describing the various aspects of a problem.
You own a cellphone brand. Imagine if you could eavesdrop on a couple of top tech-heads debating the merits of the latest cell phone technology. Or you’re in the baby category. What could you find out listening to group of mothers discussing baby food or nappies in the comfort of their own homes?
