L’intervento “Strategie vincenti di comunicazione a mamme e bambini”, presentato all’interno del convegno per le aziende Kids – Generazione Zerododici organizzato da Sfera Editore ed RCS Periodici, mette in discussione l’esistenza stessa di un target omogeneo “KIDS 0-12″ per concentrarsi prima sul ruolo delle madri e poi sul nucleo decisionale complesso costituito da ogni madre e dal suo bambino.

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Welcome to our August edition of Innovation Inspiration, Added Value’s monthly e-mail service designed to provide a short burst of facts and stimulation on marketing and innovation topics.
As economic indicators suggest that we are slowly emerging from the gloom of the crisis, we take a look at some of the longer-term effects on consumers and innovation.
 
 

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Kids these days… they adopt new tastes and tech apps as easily as they ink a new tattoo. Along with deciding which friends to follow, they also face the same harsh economic challenges as the rest of us (though social media may give them an edge).
 
If you’re already focused on youth culture, you know the challenge of keeping up. If you don’t think that youth is your target, you may want to reconsider. Read Cheskin Added Value’s latest Fresh Perspectives newsletter on Youth Culture and find out why.

Mark Whiting, newly-appointed Director at Added Value France, will be leading a session at the ESOMAR congress, Odyssey 2010, which will be held from September 12^th to 15^th 2010, in Athens, Greece. The theme of this year’s event is “The Changing Face of Market Research”.

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Connectonomics, a newly-released research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs and how they relate to the online channels they use on a daily basis.

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