For the last decade, Asia has been leading the world in terms of growth, with some Asian countries posting remarkable double digit growths.  In the backdrop of the Eurozone woes, Asia is managing to hold up and is turning in positive numbers.

Intriguingly, however, this optimism and confidence has not translated to how Asian women view themselves in the area of beauty. In an online study conducted by Added Value Saffron Hill for Allergan (a multi-specialty global health care company with world-leading franchises in medical aesthetics, eye care and neurosciences) Asian women aged 20+ score their looks at around 6 out of 10.  Japan stands out as being most critical by scoring themselves only 4.8 out of 10; very much a low vote of confidence in their beauty. Read more…