Le jeudi 3 novembre lors du salon Paris 2.0, Added Value intervenait à une table ronde animée par Jean-Maxence Granier, Directeur Associé de Think Out, sur le thème de l’utilisation des communautés en ligne afin de collecter des insights et co-créer avec les consommateurs (cliquer ici pour lire l’intervention d’Yves Jaques, Project Director Added Value) . Après la table-ronde, nous avons demandé à Jean-Maxence les enseignements qu’il en avait tiré, les enjeux et les freins de ces communautés, ainsi que leur avenir.
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Added Value participe à la table-ronde organisée le 3 novembre au Salon Paris 2.0 sur le rôle des instituts d’études dans la collecte d’insights et la co-création en direct avec les consommateurs. RDV à 17h, pour assister au débat mené par Jean-Maxence Granier de Think Out et auquel participeront, Yves Jaques, Project Director de la plateforme communautaire d’Added Value, Christophe Rebours président d’InProcess, Eric Maillet, Directeur Associé chez Axance, François Petavy de Eyeka et Franck Pernez Business Development Director chez Survey Sampling. Vous apprendrez comment se recrute une communauté, sa gestion et son observation au quotidien par le community manager afin d’obtenir des insights exploitables.
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Time was, the path to success was fairly linear: Get good grades, go to college, and pursue a profession that offers a decent standard of living.
If you were good at maths and science, become a doctor. If you were better at english and history, become a lawyer. If your verbal skills needed work, become an accountant.
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When we saw Lucy Davison’s presentation on the importance of good communication at the 2011 Annual Esomar Congress, we understood the issue, as it is important to communicate well, both as a team and with our clients. So we invited Lucy to present her paper to our Parisian team and before the meeting we sat down with her to get her views on communications today.
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Does it make a difference to the consumer if a brand is premium or luxury? For the consumer perspective Added Value created an international online community called “Luxury Detectives” using AV-id™, our digital ideation platform, designed to engage consumers for insight and innovation purposes.
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They live on Facebook and shop at Abercrombie, but listen to Spanish radio and embrace diversity. They’re proud of their unique individuality and their collective Hispanic heritage. It’s no secret that US Hispanic teens are an appealing segment and a challenging one. So what’s the secret to reaching them?
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What people say is not what they do.
Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others. And they need to observe the people they are designing for in their own environments.
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Over the past several years, tremendous strides have been made in the fields of cognitive psychology and neuroscience which help us more deeply understand how people process and respond to the world around them.
There have been several new providers entering the marketplace, who measure not what is said by respondents but, instead, what is being experienced neurologically and physiologically by them when exposed to various marketing stimuli, raising a multitude of questions. Read more…
E.ON turning up the heat on fuel saving; SAB Miller whetting appetites for a responsible approach to bottom lines; and Sky reaching for more than the stars in the Brazilian rainforest. Sustainable marketing is directional now and the serious players are mapping the way forward for 2011 and beyond. Read more…
Ditch the traditional bolt-on CSR programme. The big brand challenge for 2011 is how to make consumer and customer involvement really easy and accessible. People don’t want to be overwhelmed with guilt. Brands need to focus in on, and communicate about, the small things that make a difference. We took the challenge to several influential brand players for their view. Read more…
Le jeudi 3 novembre lors du salon Paris 2.0, Added Value intervenait à une table ronde animée par Jean-Maxence Granier, Directeur Associé de Think Out, sur le thème de l’utilisation des communautés en ligne afin de collecter des insights et co-créer avec les consommateurs (cliquer ici pour lire l’intervention d’Yves Jaques, Project Director Added Value) . Après la table-ronde, nous avons demandé à Jean-Maxence les enseignements qu’il en avait tiré, les enjeux et les freins de ces communautés, ainsi que leur avenir.
