What people say is not what they do.
Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others. And they need to observe the people they are designing for in their own environments.
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China’s 1.3 billion citizens—particularly the 640 million who are under age 30—are becoming a world force. However, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining regional styles with elements borrowed from foreign cultures. And, it is evolving at a remarkable pace. To succeed in this dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth.
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Recent data suggests that consumer declared enthusiasm towards sustainable initiatives is waning. Ethicity’s annual Sustainable Barometer in France reports that 49% of respondents claim to be « very sensitive to planetary environmental issues » vs. 62% in 2006. Nielsen research in the UK tells the same story: the number of “ethically enthused” respondents dropped from 20% in 2008 to only 11% two years later. Read more…
Over the past several years, tremendous strides have been made in the fields of cognitive psychology and neuroscience which help us more deeply understand how people process and respond to the world around them.
There have been several new providers entering the marketplace, who measure not what is said by respondents but, instead, what is being experienced neurologically and physiologically by them when exposed to various marketing stimuli, raising a multitude of questions. Read more…
Consider this. According to the US Census 2010 forecast… Read more…
“Rather than being exclusively online or in-line, many community ties are complex dances of face-to-face encounters, scheduled meetings, two-person telephone calls, emails to one person or several, and broader online discussion among those sharing interests” (Wellman 2001: 237).
Why is social networking so popular? There is little doubt that it has something to do with how life is speeding up, and the need for instantaneous social interaction, especially in an increasingly globalised world. Read more…
How do you quantify a market opportunity to be certain that it’s the right way to go? How do you measure the potential for return on a new product in a new market? How do you guide cautious stakeholders to invest wisely in innovation?
Who can answer these questions? Cheskin Added Value’s OpFinder™ can. Read more…
JOHANNESBURG – South Africans are a nation of people in denial when it comes to perceptions of how overweight, unfit and unhealthy they are.
In a recent national health survey measuring the health of the nation, it was found that 74% of South Africans think their fellow citizens are overweight, while only 34% of people considered themselves as overweight or obese. The national survey, which was released in Johannesburg this week, was commissioned by GlaxoSmithKline (GSK) and conducted by Added Value’s South African team. Read more…
More & more corporations are looking past “green” to find Corporate Social Responsibility initiatives that dovetail with their offerings. Our recent German consumer study, confirms a shift from ‘green’ to ethics with consumers too.
Back in 2007, Icon Added Value ran a CSR study amongst German consumers to understand the relevance of CSR topics in German society and the impact this has on brands. Three years on, quite a bit has changed in the social landscape – a global financial crisis for one. So how have these changes influenced the purchasing decisions of German consumers? We repeated the same study in June this year, with 1000 German respondents, asking their views on 27 CSR topics, 17 sectors and 35 brands. Read more…
Connectonomics, a newly-released research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs and how they relate to the online channels they use on a daily basis.
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