Brews who?
January 31st, 2012
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You are what you drink.
As a way of understanding the culture of a country, the role that beer plays within it is not a bad place to start. Beer is unrivalled in the variety of needs it meets for drinkers; the individual, the social, the wind up, the wind down. To be locally relevant Global breweries must understand the importance of and context in which these needs are satisfied in each market.
