Los Juegos Olímpicos de Pekín: “Un país, dos sueños”
August 11th, 2008
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Archive
Archive for the ‘Spanish’ Category
El poder del cultural cool
June 9th, 2008
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¿Qué están haciendo las marcas de lujo para inyectar lo cool en su marketing y asegurar que sus productos se ponen de moda en mercados muy diferentes?
(Reproducido con permiso de la revista Brand Strategy)
Para más información contactar con Silvia Moreno en s.moreno@added-value.es
Los temas éticos son cada vez más importantes para el consumidor
March 6th, 2008
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Con el hcho que los titulares de la prensa actual se llenan de noticias sobre el calentamiento global, la mano de obra barata y las emisiones de CO2; se ha puesto de manifiesto que los europeos se interesan activamente por los temas éticos, según una nueva investigación realizada a nivel mundial por la consultora de marcas Added Value.
Desde el análisis de las tendencias hacia la previsión de futuro
October 27th, 2006
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Artículo Publicado /La Vanguardia: Un buen analista de las tendencias debe estar constantemente alimentado con lo último y lo más innovador. Así lo dice Joana Gómez, de Barcelona, un analista de tendencias en Added Value desde 1997, quien coordina más de 30 coolhunters en España y Europa.
Key to reaching Hispanics: Word-of-Mouth, Door-to-Door, and Network Marketing
June 30th, 2006
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By Felipe Korzenny, Ph.D., Principal & Co-Founder of Cheskin
January/February 2003, Minorities in Business Magazine.
Interpersonal networks vary in their importance across cultural groups. More “modern” societies tend to be more individualistic and inner directed. “Traditional” societies rely on interpersonal channels since social integration is one of their key survival mechanisms. They are more “other” oriented. Read more…
NCLR: Branding for the Future of Hispanics
May 26th, 2006
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NCLR, the National Council of La Raza, is the most respected Hispanic advocacy organization in the United States. After over 20 years of leadership from its renowned founder, NCLR brought in a new president in 2005. As with many founder-led iconic brands, NCLR’s new president was faced with some key marketing opportunities: Read more…
The Wonderful and Lucrative Enigma of the Hispanic Teens
April 30th, 2006
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In recent years, a number of companies have tried to understand, segment and target the Hispanic teen market. With market competition in traditional teen categories reaching a fever pitch, marketers are looking to alternative market segments for growth. It is no secret that the Hispanic market as a whole is a fertile ground for any marketer who takes the time to properly target it. Hispanic teens, however, represent an even more significant opportunity.
Meredith: Siempre Mujer: What Do Young Hispanic Women Want?
January 25th, 2006
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The Opportunity
Meredith Corporation, publishers of Better Homes & Gardens, features 24 subscription magazines, 150 special interest titles, and numerous custom publications in its magazine division. It is one of the ten largest media corporations in the United States and the second largest consumer magazine publisher in the country.
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