Brand = Action
Standing out in a crowded category is tough. Standing out and standing for something is even tougher. German brand “stop the water while using me” manages to do both. Their promise is all natural, chemical free ingredients & refillable bottles. They ask their customers to: Stop the water while using their products. The Hamburg based brand was shortlisted for a 2010 Cannes Lion.
This is simply awesome. Japan’s Pass the Baton store (“Pass the Personal Culture”) allows people to pass their belongings on to others. Nothing new there. But what’s so great is that we get to pass along the stories that accompany those belongings, too.
Generations are defined by their differences and the significant forces at work re-shaping predominant attitudes and behaviors of prescribed age-sets. Generation X moved out of focus several years ago as the value set of the Millennials began to take shape and become meaningful – as represented by the 2008 elections where the second highest youth voter turnout (the first was 1972 when 18 year olds were first allowed to vote).