Chevrolet, H-P and Yongjiu Forever Bicycles Tap Into Nostalgia Trend: Oracle Added Value’s Jerry Clode writes for AdAge Global.
Growing nostalgia shared by China’s post-1980s generation provides the opportunity for brands to leverage retro marketing to strongly engage these newly affluent consumers. Read more…
“We have the greatest creativity as compared to any other species.” Ideas Man Shed Simove tells us more. Read more…
Consider this. According to the US Census 2010 forecast… Read more…
“One of the best things about America is the cultural diversity you find here.” – Total Disagree: 20% (Gen Pop – 2010)
“Cultural diversity is necessary for progress in our society.” - Total Agree: 58% (US Gen Pop from Global Monitor – 2010)
“I am always looking for different cultural experiences and influences that will broaden my horizons.” - 68% African Americans; 61% Hispanics; 48% Non-Hispanic Whites
Growing multicultural demographics are changing the current landscape of America. Shifting identity trends among African-Americans and Hispanics are redefining consumer behavior across the U.S. Read more…
Trends are often misused by marketers. Too commonly they are taken at face value, wrung through an ideation session and spat out as undifferentiated, category generic innovation. Worse still, this usually happens late in the game, when all of the smaller, more nimble and edgy competitors are already onto the next big thing.
Kids these days… they adopt new tastes and tech apps as easily as they ink a new tattoo. Along with deciding which friends to follow, they also face the same harsh economic challenges as the rest of us (though social media may give them an edge).
If you’re already focused on youth culture, you know the challenge of keeping up. If you don’t think that youth is your target, you may want to reconsider. Read Cheskin Added Value’s latest Fresh Perspectives newsletter on Youth Culture and find out why.
Added Value completes pioneering research for leading UK retailer, Sainsbury’s, into the attitudes of children and their families towards cooking.
The research reveals the barriers to cooking and healthy eating among children aged 5 – 16 years. The research coincides with the investment of a further £3 million by Sainsbury’s to enable schools to purchase essential cooking equipment and ingredients through Sainsbury’s Active Kids scheme. Read more…
How do you build a profitable business model around giving things away for free? If it’s not something you’re thinking about, then perhaps now’s the time. Free is fast becoming a favoured route to market. And as more consumers experience the free economy, they’ll be expecting the same from all kinds of categories.
Background
A leading consumer and enterprise technology company needed to decide on the most viable opportunity for their R&D investment. Software-as-a-Service (SaaS) is a rapidly growing area that many technology companies are currently entering. The company was considering a nascent market in the SaaS landscape that IT Pros were just starting to investigate, which made it difficult to estimate future demand.
