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	<description>Essential Marketing Inspiration</description>
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		<title>Who&#8217;s winning the culture wars?</title>
		<link>http://www.added-value.com/source/2013/05/whos-winning-the-culture-wars/</link>
		<comments>http://www.added-value.com/source/2013/05/whos-winning-the-culture-wars/#comments</comments>
		<pubDate>Thu, 02 May 2013 13:40:30 +0000</pubDate>
		<dc:creator>Izzy Pugh</dc:creator>
				<category><![CDATA[Cultural Insight]]></category>
		<category><![CDATA[Offer]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[cultural traction]]></category>
		<category><![CDATA[Cultural Traction study]]></category>
		<category><![CDATA[cultural vibrancy]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[Izzy Pugh]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[VIBE]]></category>

		<guid isPermaLink="false">http://www.added-value.com/source/?p=8516</guid>
		<description><![CDATA[Brands are beginning to question whether knowing their consumer is enough. In a world of constant change, being culturally relevant and future-focussed is increasingly important. Culturally-connected brands can be nimble and operate in real time. When your brand is part of culture, not sitting on the surface, you stand a better chance of being noticed [...]]]></description>
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		<title>¿Crisis de reputación? Personifica a tu marca</title>
		<link>http://www.added-value.com/source/2013/04/crisis-de-reputacion-personifica-a-tu-marca/</link>
		<comments>http://www.added-value.com/source/2013/04/crisis-de-reputacion-personifica-a-tu-marca/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 07:40:51 +0000</pubDate>
		<dc:creator>Oriol Rodriguez</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Positioning & Branding]]></category>
		<category><![CDATA[Spanish]]></category>
		<category><![CDATA[Added Value]]></category>
		<category><![CDATA[added value spain]]></category>
		<category><![CDATA[Consejos]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[oriol rodriguez]]></category>
		<category><![CDATA[Personify]]></category>
		<category><![CDATA[Plan]]></category>
		<category><![CDATA[Reputación]]></category>

		<guid isPermaLink="false">http://www.added-value.com/source/?p=8400</guid>
		<description><![CDATA[En estos tiempos de replanteos, del back-to-basics y de refundaciones, una marca debe comportarse como una persona más, que propone, dialoga, escucha y aprende de los demás, esos mal llamados ‘consumidores’. Por eso, las diez claves para recomponer la imagen y la reputación de una marca, son las mismas que le recomendaría a una persona [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Branding for Good &#8211; Issue 34</title>
		<link>http://www.added-value.com/source/2013/04/branding-for-good-issue-34/</link>
		<comments>http://www.added-value.com/source/2013/04/branding-for-good-issue-34/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 14:45:21 +0000</pubDate>
		<dc:creator>Added Value</dc:creator>
				<category><![CDATA[Branding for Good]]></category>
		<category><![CDATA[Added Value]]></category>
		<category><![CDATA[BFG news]]></category>
		<category><![CDATA[Branding for Good News]]></category>
		<category><![CDATA[eco-innovation]]></category>
		<category><![CDATA[Leslie Pascaud]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[sodas on the defensive]]></category>
		<category><![CDATA[sustainable marketing news]]></category>

		<guid isPermaLink="false">http://www.added-value.com/source/?p=8420</guid>
		<description><![CDATA[Welcome to Added Value’s newsletter focused on Sustainable marketing; the challenges, opportunities, our solutions and points of view. The conversation around climate change and the environment continues to ‘heat up” in the US as Obama nominates 2 figures for environment- related cabinet posts (The Environmental Protection Agency and the Energy Department). The former has taken [...]]]></description>
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		<title>Innovation Inspiration : Where Disruption Comes From</title>
		<link>http://www.added-value.com/source/2013/04/innovation-inspiration-where-disruption-comes-from/</link>
		<comments>http://www.added-value.com/source/2013/04/innovation-inspiration-where-disruption-comes-from/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 16:58:49 +0000</pubDate>
		<dc:creator>Jonathan Hall</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Added Value Cheskin]]></category>
		<category><![CDATA[disruption innovation]]></category>
		<category><![CDATA[innovation inspiration]]></category>
		<category><![CDATA[Jonathan Hall]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[where disruption comes from]]></category>

		<guid isPermaLink="false">http://www.added-value.com/source/?p=8412</guid>
		<description><![CDATA[To receive Jonathan Hall’s monthly newsletter on Innovation, directly in your inbox subscribe here. Companies talk about disruptive innovation so much nowadays that some would say the concept’s been devalued. But in case we’ve all become complacent, a clutch of thinkers caution us to wake up fast. HBR published an article stating that the concept of disruptive [...]]]></description>
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		<title>Sodas on the Defensive</title>
		<link>http://www.added-value.com/source/2013/04/sodas-on-the-defensive/</link>
		<comments>http://www.added-value.com/source/2013/04/sodas-on-the-defensive/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 08:33:13 +0000</pubDate>
		<dc:creator>Leslie Pascaud</dc:creator>
				<category><![CDATA[Branding for Good]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Added Value]]></category>
		<category><![CDATA[Eco innovations]]></category>
		<category><![CDATA[Leslie Pascaud]]></category>
		<category><![CDATA[soda]]></category>

		<guid isPermaLink="false">http://www.added-value.com/source/?p=8333</guid>
		<description><![CDATA[Coke, Pepsi… iconic American brands that have travelled the world round and become a staple at every social event. For decades, their bubbly sweetness has symbolized youth, friendship, freedom and happiness. But their sugary alter ego is gaining notoriety. And the voices of dissention are getting louder. So could soft drinks be heading for the [...]]]></description>
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		<title>Eco innovations &#8211; April 2013</title>
		<link>http://www.added-value.com/source/2013/04/eco-innovations-april-2013/</link>
		<comments>http://www.added-value.com/source/2013/04/eco-innovations-april-2013/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 08:32:16 +0000</pubDate>
		<dc:creator>Added Value</dc:creator>
				<category><![CDATA[Branding for Good]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Eco innovations]]></category>

		<guid isPermaLink="false">http://www.added-value.com/source/?p=8347</guid>
		<description><![CDATA[A hospital’s double skin that filters Air Pollution Imagine a building that eats pollution in the air. Well a tower under construction in a Mexico City hospital claims to do just that. The Torre de Especialidades is shielded with a facade of Prosolve370e, a new type of tile whose special shape and chemical coating can [...]]]></description>
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		<slash:comments>0</slash:comments>
	<enclosure url="http://www.added-value.com/source/wp-content/uploads/2013/04/11-3.jpg" length="3180" type="image/jpg" />	</item>
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		<title>THE BATTLE OF THE BRANDS: Winners and Losers in the Culture Wars</title>
		<link>http://www.added-value.com/source/2013/03/added-value-cultural-traction-study/</link>
		<comments>http://www.added-value.com/source/2013/03/added-value-cultural-traction-study/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 16:00:05 +0000</pubDate>
		<dc:creator>Added Value</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Consumer Goods]]></category>
		<category><![CDATA[Consumer Technology]]></category>
		<category><![CDATA[Cultural Insight]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Methods & Techniques]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Offer]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[2013]]></category>
		<category><![CDATA[Added Value]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Chanel]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Coke cola]]></category>
		<category><![CDATA[cultural traction]]></category>
		<category><![CDATA[Cultural Traction study]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[Jaguar]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Maggie Taylor]]></category>
		<category><![CDATA[Press release]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[study]]></category>
		<category><![CDATA[VIBE]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://www.added-value.com/source/?p=8264</guid>
		<description><![CDATA[Press Release, 20 March 2013: &#160; Added Value reveals the cultural vibrancy of 160 brands from across fifteen sectors in its third annual Cultural Traction™ 2013 report. The report involved 62,250 respondents across ten major geographical markets: the US, China, France, Germany, Italy, UK, Australia, Brazil, Hong Kong and Singapore. The global study into the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brazil leads in BRICS&#8217;s brands</title>
		<link>http://www.added-value.com/source/2013/03/brazil-leads-in-bricss-brands/</link>
		<comments>http://www.added-value.com/source/2013/03/brazil-leads-in-bricss-brands/#comments</comments>
		<pubDate>Sun, 17 Mar 2013 15:00:50 +0000</pubDate>
		<dc:creator>Added Value</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[China Markets]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Cultural Insight]]></category>
		<category><![CDATA[Emerging Markets]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Added Value]]></category>
		<category><![CDATA[AdMap]]></category>
		<category><![CDATA[brahma]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[brazilian brands]]></category>
		<category><![CDATA[BRIC]]></category>
		<category><![CDATA[BRIC'S]]></category>
		<category><![CDATA[havaianas]]></category>
		<category><![CDATA[Jerry Clode]]></category>
		<category><![CDATA[skinbiquini]]></category>
		<category><![CDATA[warc]]></category>

		<guid isPermaLink="false">http://www.added-value.com/source/?p=8252</guid>
		<description><![CDATA[Brazilian brands have spread internationally by promoting a national cultural narrative, in contrast to China and India where brands tend to hide their cultural origin. The acronym BRIC captures the new wave of economic dynamism and consumerism in Brazil, Russia, India and China. Each nation is humming along with annual GDP growth well above mature [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>ANA Multicultural Marketing Thought Leadership Forum hosted by MillerCoors</title>
		<link>http://www.added-value.com/source/2013/03/ana-multicultural-marketing-thought-leadership-forum-hosted-by-millercoors/</link>
		<comments>http://www.added-value.com/source/2013/03/ana-multicultural-marketing-thought-leadership-forum-hosted-by-millercoors/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 15:28:58 +0000</pubDate>
		<dc:creator>Added Value</dc:creator>
				<category><![CDATA[Hispanic Markets]]></category>
		<category><![CDATA[Intercultural]]></category>
		<category><![CDATA[Added Value Cheskin]]></category>
		<category><![CDATA[ANA Multicultural Marketing]]></category>
		<category><![CDATA[Millercoors]]></category>
		<category><![CDATA[speaker]]></category>
		<category><![CDATA[Stephen Palacios]]></category>

		<guid isPermaLink="false">http://www.added-value.com/source/?p=8237</guid>
		<description><![CDATA[Stephen Palacios, Added Value Cheskin’s intercultural lead, will be one of the speakers at the ANA Multicultural Marketing Thought Leadership Forum hosted by MillerCoors. The ANA Multicultural Marketing Thought Leadership Forums will discuss key issues to help elevate the impact of marketing to an increasingly multicultural nation. These will be exclusive &#8220;invitation only&#8221; events, bringing together client-side [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Innovation Inspiration : What to do about Social?</title>
		<link>http://www.added-value.com/source/2013/03/innovation-inspiration-what-to-do-about-social/</link>
		<comments>http://www.added-value.com/source/2013/03/innovation-inspiration-what-to-do-about-social/#comments</comments>
		<pubDate>Wed, 06 Mar 2013 12:27:17 +0000</pubDate>
		<dc:creator>Caroline van der Pool</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Added Value]]></category>
		<category><![CDATA[Caroline van der pool]]></category>
		<category><![CDATA[cheskin]]></category>
		<category><![CDATA[innovation inspiration]]></category>
		<category><![CDATA[Jonathan Hall]]></category>

		<guid isPermaLink="false">http://www.added-value.com/source/?p=8214</guid>
		<description><![CDATA[To receive Jonathan Hall’s monthly newsletter on Innovation, directly in your inbox subscribe here. Social networking has changed our world, and while we may be entering a phase of “Facebook fatigue”, many of us still value directly engaging with brands more than connecting with friends and family. This month, guest editor Caroline van der Pool, Strategic Director at [...]]]></description>
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