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Added Value in the News:
January 2012:
- The Guardian: Tesco’s calls time on megastores / UK
- HuffingtonPost: Hispanic images in the media / USA
- AdAge: What will you do differently in 2012? / USA
December 2011
- Shopping SA Magazine: The 10 Trends Shaping Your Brand / South Africa
- Business Brief Magazine: Shaping Brands in 2012 / South Africa
- Destiny Magazine: Spirit of Uprising (Trends) / South Africa
- FinWeek: Societal Speed Readers (Trends) / South Africa
- Le Nouvel Economiste: La mondialisation du luxe (Luxury in BRICS countries) / France
- Innovation Management: How design thinking can enrich business & Marketing Innovation / France
- Greenbiz.com: Danone’s recipe for sustainable innovation / France
November 2011
- Campaign Asia: Creating a Luxury Legacy / Greater China
- The Marketing Site: BrandSum – combing culture, character, creative expression to mobilise brands / South Africa
- Luxury Society: Luxury brands, masters of time / France
- Luxury Society: The future of luxury will be sustainable / France
October 2011
- Campaign Bulletin: Brands must reckon with changing gender dynamics in China / Greater China
- Stanford University Lecture: Gamification in Social Media / USA
- Huffington Post: How Hispanics will (unintentionally) bring about significant shifts in Healthcare / USA
- PLMLive.com: Interview with Stephen Palacios on Intercultural Marketing / USA
- TotallyMAD.com: Ten Trends Shaping the Future of Your Brand / South Africa
- Portada: Havas bets on Total Market Approach /USA
- BizCommunity: Understanding the 10 MegaTrends shaping brands in 2012 / South Africa
September 2011
- planung & analyse: The Rise of Boutique Mothers in China / Germany
- Marketing Magazine: How real will brands let ‘real men’ get? / UK
- Daily Research News: Added Value Australia MD Takes New Role / UK
- AdVantage Magazine: Ringing in the Changes: Communications codes in the Cellular industry / South Africa
- Marketing-site.de: Wie „Heimatmarken“ morgen erfolgreich sind / Germany
- Risk SA: The Big Skinny (GSK Health Study) / South Africa
- Campaign Asia: Brand Universe / Greater China
- Business Mirror: Pinoys trust children’s saving competence / Manila, Philippines
- BusinessWorld Online: Filipino kids lack money management skills — study / Manila, Philippines
- Financial Mail AdFocus: Where luxury and sustainability meet / South Africa
- FashionMag: Luxury vs Premium/ France
- Perfume Shrine: Luxury vs Premium/ France
- Marketing Magazine: Luxury vs premium/ France
- Offremedia: Is sustainability the future for luxury?/France
- AdNews: Added Value Australia revamps management / Australia
August 2011
- South China Morning Post: Steve Bale, non-executive chairman, Greater China / China
- Huffington Post: Hispanics and Illegal Immigration – Where the Conversation Stops / USA
- Coup Online Magazine: What’s your character? / South Africa
- Media & Marketing: Play to Jungian archetypes / The Star & Weekend Argus, South Africa
- FinWeek Magazine: Target the few, sell to the many / South Africa
- AdVantage Online: New positioning model, BrandSum, launches in South Africa / South Africa
- BizCommunity: BrandSum – Combining culture, character, creative expression to mobilise brands / South Africa
- Huffington Post: How Hispanics Are Messing Everything Up / USA
July 2011
- Marketing-Interactive.com / Bales Looks to Add Value to Research Outfit / Hong Kong
June 2011
- Marketing Magazine: La Chine fait toujours rêver / China is the Eldorado / France
- Marke41: What Corporate Sustainability Looks Like in Western Europe / Germany
May 2011
- Research-Live.com: Added Value Bolsters US Team to Develop Offer / Europe
- Marketing News Magazine: 10 Minutes with Jonathan Hall / USA
- Strategic Marketing Magazine: Good for Us is Good for Business / South Africa
April 2011
- Stratégies: C’est l’offre qui fait la demande et non l’inverse/Offer comes first/ http://www.strategies.fr/ France
- CNBC Africa: Andrea Ellens on Marketing to Women Panel Part 1 and Part 2 / South Africa
- Hartford Business Journal Online: Jim Pawlak review ‘Profiles in Marketing Excellence‘ / USA
March 2011
- The Business Day: Learning to do it the Chinese way / South Africa
- RCRW Unplugged: SXSW Wrap up, Day 3, Bits and Bytes / Austin, Texas
- Marketing UK: Is it wise to resume a well-received brand campaign after a long pause? / www.marketingmagazine.co.uk / UK
- Marketing Magazine France: Added Value launches CharacterLab in France /http://www.e-marketing.fr/ France
February 2011
- Revistaorganiz: La personalidad de marca como ruta al éxito / Spain
- AdAge.com: Marketers Play on Nostalgia to Reach China’s Post-1980s Generation
- Quirks Marketing Research Review: What does a woman want – online / Quirks USA
- Design Week: Inspired / www.designweek.co.uk / UK
- Pitch Design: Can fast food ever be “So Good”? / www.pitchdesign.marketingweek.co.uk / UK
January 2011
- AdVantage Magazine: The Cream of the Crop; Added Value Wins WPP’ED CREAM Awards / South Africa
- Memeburn.com: Microsoft’s Kinect points the way to intuitive interfaces / www.memeburn.com
- HispanicAd.com: Roberto Suro on Cultural Openness / www.hispanicad.com
- Memeburn.com: Social Media: 4 Trends you need to know about / www.memeburn.com
- Marketing Magazine UK: Change Brewing at Starbucks / www.marketingmagazine.co.uk
- HispanicAd.com: Cheskin Added Value discussion on the Influence of Ethnic Identity on Consumer Behavior / www.hispanicad.com (also covered on Hispanic Account Planner and Hispanic CMO)
- Research: eBay’s Bulois returns to Added Value in UK quant role /www.research-live.com
December 2010
- Xinmin Evening News: High networth Chinese demand for premium medical services soars (article in original Chinese) / Xinmin Evening News, China
- Marketing Mix: The Psychology of Going Social / Marketing Mix, South Africa
- The Journal of Marketing: Tackling Brand Smoking / The Journal, South Africa
- AdVantage Magazine: Sustainable Innovation / AdVantage, South Africa
- Destiny Magazine: Sustainable Innovation / Destiny, South Africa
- Brands & Branding 2011: Innovation can change the world – the sustainable evolution / Brands & Branding, South Africa
- Daily Research News: Change at the top for Cheskin Added Value / DNR Online
November 2010
- CNBC Africa: Interview – Re-branding when does it work and when does it fail? Part 1 & Part 2 / CNBC Africa, South Africa
- Memeburn.com: 4 Reasons You Should Be Developing Mobile Apps / www.memeburn.com
- Biz Community: Added Value scores again at global WPPed Cream Awards / www.bizcommunity.com, South Africa
- Marketing Magazine : It’s really me! / Marketing Magazine, France (please note the article is in French)
- Marketing Magazine : The re-invention of the beauty corner / Marketing Magazine, France (please note the article in French)
- Marketing Magazine : How to anticipate the changes / Marketing Magazine, France (please note the article is in French)
- CB News : The Market Research Issue / CB News, France (please note the article is in French)
October 2010
- Business Day: Social Media – more than just tactics / Business Day Management Review, South Africa
- Daily Research News Online: Cheskin Added Value Launches OpFinder Tool / The Market Research Industry Online
- Leadership Magazine: We are the ‘can-do’ brand – interview with Janine Hawkins, global CEO / Leadership, South Africa
- Business Report: Bulging consumers swell profits of clothing retails / Cape Times, South Africa
- CNBC Africa: Leslie Pascaud interviewed on sustainable innovation at Brands and Branding for Good Conference / South Africa
- Biz Community: Brands and branding for good in an insecure world / www.bizcommunity.com, South Africa
- Musik und Marken: Dr. Oliver Nickel interview / www.musikundmarken.de
- Biz Community: Added Value scores again at global WPPED CREAM awards / www.bizcommunity.com, South Africa
September 2010
- Memeburn: Crowdsourcing – cashing in on the collective / Memeburn.com
- Strategic Marketing Magazine: Capturing women online / South Africa
- Volksblad: Handelsname haal uit en wys / South Africa
- Die Burger: Mense in SA dink g’n hulle is te vet / South Africa
- Volksblad: Meeste dink glo nie hulle laat skall kreun / South Africa
- Guardian UK: South Africans among world’s fattest people, survey finds / www.guardian.co.uk
- TimesLive: South Africans in denial over weight / South Africa
- News24.com: Fat South Africans in denial; national health survey / News24.com, South Africa
- Strategies: 10 years of Sustainable Development / Strategies, France (please note the article is in French)
- Impact: ‘India marketers are an aggressive bunch’: Interview with Added Value India’s Managing Director, Anand Varadarajan / Impact, India
- Outlook Business: Festive Business; a look at marketing around India’s festivals / Outlook Business, India
August 2010
- The Financial Express: People buy a brand when they anticipate it will make them feel better / The Financial Express, India
- TheMarketingSite.com: Connectonomics; what women want online / www.themarketingsite.co.za, South Africa
- Marketing Magazine: Brands, consumers and AV-id (article in French)/ Marketing Magazine, France
- Biz Community: Content sites, not social networks the hot ticket for brands marketing to women / www.bizcommunity.com
- The Boston Globe: At $200 the Echo is no ordinary pen (Cheskin Added Value) / www.boston.com, USA
- AdAge.com: We need to drop ‘post-racial’ from our vocabulary (Cheskin Added Value) / www.adage.com
- AdAge.com: Study reveals ‘Cultural Tensions’ among Latinas (Cheskin Added Value) / www.adage.com
- Memeburn.com: Content sites, not social networks the not ticket for reaching women: study / www.memeburn.com
- Beeld: Inhoudryke, nie sosiale webwerwe, trek vroue / South Africa
- AdAge Stat: New data shed light on women’s internet usage / AdAge.com
- The Huffington Post: Introducing the Sweet spot: Latinos/Hispanics and Web2.0 (Cheskin Added Value) / www.huffingtonpost.com
July 2010
- Marketing magazine: Brand Strategy Analysis on why Unilever reverted control of it’s ‘local jewels’ to their countries of origin, UK.
- Marketing Magazine: The Top 50 British Brands / Marketing Magazine, UK
- Marketing Magazine: High class brands put on an approachable face / Marketing Magazine, UK
June 2010
- El País: Las Marcas buscan su personalidad / El País, Spain
- Marketing Magazine: L’international, levier de croissance pour les instituts (Le lux et l’empire du Milieu insert) / Marketing Magazine, France
- AdAge China: World Cup sponsors must compete for attention in China / AdAge China
- Strategic Marketing Magazine: Netnography – mining the internet for insights / Strategic Marketing Magazine, South Africa
- BizCommunity.com: Incubating innovation / www.bizcommunity.com, South Africa
May 2010
- TimesLive.co.za: Africa must change mind set to fight HIV – McGowan / The Times Live, South Africa
- AdVantage Magazine: Howzit my China – communication in the middle kingdom / AdVantage, South Africa
April 2010
- CNBC: World Business report on Brand Identity (archetype theory) / CNBC, World News
- BizCommunity: Politics or Branding – character wins the vote / BizCommunity South Africa
- Marketing Week: Election Special: The Political Parties’ Personalities / with kind permission, Marketing Week UK
March 2010
- Director Magazine: Selling off Britain / UK
- ETV News: Maggs on Media: Interview with Andrea Ellens on Sustainable Brand Building / South Africa
- Press release: Dave Blackshaw appointed to Added Value Executive Committee / Global release
- Press release: CharacterLab™ Archetypes Go Live at ARF Re:think 2010 / US release
- TG5 News: Report on Added Value and eBay study in Italy / TG5, Italy
- Radio Capital:
Radio Capital interview with Andrea Parachini/ Radio Capital, Italy
- Radio 24: Interview with Andrea Parachini on eBay study / Radio Capital, Italy
February 2010
- Biz Community: Howzit my China – Decoding the People’s Republic / www.bizcommunity.com South Africa
- Australian Financial Review: Behaving Australian: How Aussie brands can win by tapping into the story of the battler / www.arf.com Australia
- Press Release: Discover CharacterLab™ in the Added Value Lounge at ARF’s Re:think 2010 / Added Value US release
- Offremedia: Added Value Lance Un Outil De Segmentation Du Marché Chinois / Offremedia France (article in French)
- e-Marketing France: Added Value utilise le principe des réseaux sociaux / e-marketing.fr (article in French)
January 2010
- Biz Community: Power to the people: social innovation in a digital age / www.bizcommunity.com South Africa
- Destiny Magazine: Value for Money: Communicating your CSI / with kind permission by Destiny Magazine South Africa
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December 2009
- High Flyer Magazine: What’s Your Brand Worth / with kind permission High Flyer Magazine South Africa
- Offremedia: Peter Brine, nouveau directeur en stratégie dititale chez Added Value / Offremedia, France (article in French)
November 2009
- MarketingPower.com: What a Character: bringing your brand to life with Character Creation / MarketingPower.com USA
- Talk Radio 702, South Africa:
The Green Tip – Andrea Ellen’s talks about sustainable branding/ Audio clip via Intranews
- The Digital Edge Podcast: Jonathan Hall talks about AV-id, Added Value’s digital ideation platform / The Digital Edge South Africa
- L’Entreprise: Blogs, Facebook, Twitter… Ne cédez pas au panurgisme / France. Original article in French
September 2009
- Daily Research News Online: Added Value Debuts Tools for Actionable Research / Europe
- OffreMedia.com: Peter Brine, Nouveau Directeur En Stratégie Digitale Chez Added Value / France (article in French)
August 2009
- Ekurhuleni News: Recession: an opportunity to label brands / with kind permission Ekurhuleni News South Africa
July 2009
- Press release: Added Value strengthens commitment to digital innovaiton with addition of new senior VP / Global
- Press release: Added Value acquires market research agency Saffron Hill / Global
- Admap: Brand Values must be right to fit the Nostalgia trend / with kind permission by WARC UK
June 2009
- L’Entreprise: Business vert c’est parti ! / France (article in French)
- L’expression: Levier contre la crise? / L’expression, France (article in French)
May 2009
- Le Monde Economie: MP3, iPod et carte 3G pour attirer les candidates / Le Monde France (article in French)
April 2009
- TopCom.com L’expression: Le développement durable, levier contre la crise? / France
- Stratégies: Développement durable: stop ou encore? / France
March 2009
- CB News: Développement durable – La balle est dans le camp des marketeurs / CB News France
- La Tribune: Un luxe en temps de crise / La Tribune France
- Journal du Net: Usages numériques professionnels : l’e-mail et l’Internet en tête / Journal du Net, France
- Le Reseau Echangeur: Un parienariat aven Microsoft France /
February 2009
- Entreprises et carrières: Nouvelles technologies / Entreprises et carrières, France
- Le Figaro: Les salariés plus branchés que les entreprises / Le Figaro, France (article in French)
- Le Mag It: Les outils IT évolués peinent encore à entrer dans les entreprises / Le Mag It, France (article in French)
- Le Matin: Les Jeunes veulent du high-tech / Le Matin, France
- Le Monde Informatique: Azure, Seven, Multitouch, les technologies de Microsoft mises à nu / Le Monde, France
- Le Nouvel Entrepreneur: Enquête Microsoft / LeNouvelEntrepreneaur.fr, France
January 2009
- Market Leader: Having it all: Value & Sustainability / Market Leader UK
December 2008
- Points de Vent: Nivea ourvre une “Douce Parenthese”/ Points de Vente France (article in French)
November 2008
- Financial Mail: Adfocus: Out with the old and in with the new / with kind permission, AdFocus South Africa
August 2008
- The Business Day: Chinese brands excelling in the consumer sprint / with kind permission, The Business Day South Africa
July 2008
- Marketing Week: Adding Value to Sustainability/ with kind permission, Marketing Week UK
- The Business Day: Going green can turn to gold / with kind permission, The Business Day South Africa
- Marketing Week: The Dearth of Innovation / with kind permission, Marketing Week UK
June 2008
- Harvard Business Review: Aligning Diversity, CSR and Multicultural Marketing / with kind permission, HBR
- The Business Day: Quantum leap in social attitudes/ with kind permission, the Business Day South Africa
- Brand Strategy Magazine: The Power of Cultural Cool / with kind permission, Brand Strategy Magazine UK
- CB News: dossier Instituts d’études / France
March 2008
- Marketing Week: Ethical packaging: the dash to bag a green image / with kind permission, Marketing Week UK
- Press release: Body Shop praised by consumers as brand with best reputation in Britain / UK
February 2008
- Press release: Ethical issues move up the consumer agenda / Europe
- Press release: British public are taking steps to become more responsible consumers / Added Value press release
December 2007
- Admap: Use emotions to elicit response to a brand’s green value appeal / with kind permission, WARC UK
November 2007
- AdAge: Added Value and Emotional Brand Copy Testing / visit www.adage.com for the article
October 2007
- Marketing Week: Added Value partners with Sainsbury’s on ethical innovation / with kind permission, Marketing Week UK
- Design Magazine: Trend wrap: Packaging / South Africa
- Design Magazine: Star power: celebrity endorsements /South Africa
- Marketing Magazine: / L’achat éthique, entre conviction et scepticisme /with kind permission, Marketing Magazine, France
September 2007
- The Encyclopaedia of Brands and Branding: The Semiotics of Trust / South Africa
August 2007
- The Sunday Time Top Brands supplement: New wave of consumers demands green products / South Africa
- The Sunday Time Top Brands supplement: The urge to look rich / South Africa
- The Sunday Times Top Brands supplement: Shoppers are a different species / South Africa
- Press release: Reduce, Reuse and Recycle – the 3R’s / Global
July 2007
- Design Magazine: Labelling luxury in the eyes of the beholder/ with kind permission, Design Magazine South Africa
June 2007
- Market Leader: Responsible marketing from the inside out / with kind permission, Market Leader, UK
May 2007
- The Journal of Brand Management: Editorial – The Ethical Opportunity / with kind permission, Palgrave Macmillian, UK
- Marketing Week: Focusing on a Green Future / with kind permission, Marketing Week UK
- Marketing Week: Eco efforts going to waste / with kind permission, Marketing Week, UK
April 2007
- Admap: The Ethical Consumer / with kind permission, WARC UK
- The Sunday Times / Good packaging design can unlock serious brand growth /South Africa
March 2007
- Marketing Magazine: Brand Health Check – Clarks / with kind permission, Marketing Magazine, UK
- Press release: UK Climate Change Bill – Marketing needs to act / UK The Sunday Times : Big brands ought to address consumer activism positively / South Africa
February 2007
- Media & Marketing: Look out, they’re coming!/ translated from Polish, Media & Marketing Poland
- Gazeta Wyborcza: How YouTube has changed company lives / translated from Polish
January 2007
- Admap: A brave new world of gaming / with kind permission, Admap UK
November 2006
- Marketing Week: Heat is on for short hauls / with kind permission, Marketing Week, UK
- Marketing Week: Stern lessons for the Green Sector / with kind permission, Marketing Week, UK
- Brand Strategy: All the world’s a stage / with kind permission, Brand Strategy UK
October 2006
- Press release: Innovation inspired by climate change / UK
September 2006
- Financial Marketing / Innovate or die! / with kind permission, Financial Marketing, UK
July 2006
- Financial Times / How to keep customers loyal as lives move on / visit www.ft.com to view this article
- South African Journal of Marketing /Applying neuroscience to marketing / with kind permission, JoM SA
June 2006
- Admap: Grow your brand: from source to communications / view the unedited version here, UK
April 2006
- Financial Mail / Going for the gut: emotional brand connections / with kind permission, the Financial Mail South Africa
March 2006
- The Sunday Times: Unilever stirs up the ad industry / South Africa
- Brand Republic / Italian beer gets a splash of La Dolce Vita in $50m push / with kind permission, Brand Republic
December 2005
- Research Magazine: Crossing the great divide: interview with Angus Porter / only available online at Research Magazine UK
- FINWeek: The Rich and the Glamorous: SA’s Luxury Market / with kind permission, FINWeek, South Africa
- Press release: Charles Broome Adds Value to Asia Africa / Asia Africa
November 2005
- Press release: Added Value and B.I.G reveal huge marketing opportunities in the world of computer gaming / Global
- WPP’s The Wire: Unlocking The DNA of Luxury/ with kind permission, WWP’s The Wire
- Press release: Added Value UK gets 4th in the 2005 ‘Marketing Employer of the Year’ Awards / UK
- The Business Day: Luxury update / with kind permission, Avusa South Africa
- Brand Strategy: Marketing the science: translating scientific jargon into messages consumers can understand / with kind permission, Brand Strategy Magazine UK
October 2005
- Business Day: Wanted: Bling it on! / with kind permission, Business Day South Africa
- Press release: Dress for success: packaging tips for brands / South Africa
September 2005
- The Sunday Times Top Brands supplement : Emotion Emotion Emotion / South Africa
- The Sunday Times Top Brands supplement: Moving to a single shot approach /South Africa
- The Sunday Times Top Brands supplement South Africa: Destination Marketing / South Africa
- Press release: Angus Porter to head Added Value Group / Global
- Marketing Mix: The ‘New Market’ Insights / with kind permission, Marketing Mix South Africa
- The Encyclopaedia of Brands and Branding: A holistic approach for successful brand growth / South Africa
August 2005
- Press release: Unlocking the DNA of Luxury / Global
- Press release: Added Value strengthens it’s global client team / Global
March 2005
- Press release: Added Value creates new management team to develop global clients / Global
December 2004
- Fairlady: The future of online shopping / Fairlady South Africa
November 2004
- Press release: Oracle Market Research joins the Added Value Group / Global
October 2004
- Press release: Long live desire, says new global marketing company / Global
- Fairlady: Hey Big Spender: semiotics and marketing / with kind permission, Fairlady, South Africa
September 2004
- The Encyclopaedia of Brands and Branding: Yes to brands! / with kind permission, Affinity Publishing South Africa
June 2004
- Packaging Review: Semiotic eye for a packaging guy / with kind permission, Packaging Review South Africa
December 2003
- This Day: Carve your own niche / with kind permission, This Day, South Africa
May 2003
- Press release: Pure Bliss for Added Value and Enterprise IG / Global
Paris Branding for Good Event 07 (articles in the orginal French):
