The Greatest indictor of change is culture. To keep an eye on the future, our team of cultural insight specialists use tools rooted in ethnography, semiotics, literary studies and trend tracking to look at the world differently. And to pull out the patterns of change that are likely to affect our clients’ brands. Now and in the future.
Check out the latest from their blog here:
It’s the consumers, aka the people who suffer for the rise in price of products, and services on the market. But can they also be the ones challenging this, demanding fair prices ? A movement called ‘Rio $urreal’ is bravely challenging Brazilian inflation. The word ‘$urreal’ is a clever pun. ‘Real’ is the official currency […]
Chipotle have created a comedy series called ‘Farmed and Dangerous’, aired on Hulu last week. It’s basically a satire of industrial food production. This is a great example of a brand understanding how to connect with culture, provoke debate, and bring brand values to life. Chipotle have taken brand story telling to the next level, […]
We don’t know why no one thought of it sooner. Jo Malone is releasing a new collection of perfumes inspired by London’s rain. It’s a perfect move for a perfume brand firmly rooted in its simply structured combinations of ingredients, and British heritage. References to being caught in an epic downpour, or just stepping out […]
This year consumers will demand more than ever. If you want a cultural eye on the year ahead, check out our amazing article published in Forbes .
Burger King in Norway recently decided to get rid of its ‘unreliable’ fans on Facebook. It launched the ‘Whopper Sell Out’ and offered fans a free McDonald’s Big Mac. Strange but true. The local BK branch noticed that not all of its 38,000 Facebook followers were loyal – some were fans only hoping to get […]
With the start of 2014, some of our favorite brands have gained a social conscience. With a growing trend of drinking less, Heineken is urging us to cut down on our drinking with their campaign ‘Dance More Drink Slow’. It has been designed to promote moderation over excess and abstinence, for that matter. Who would have thought […]
Welcome to 2014 Our job is to look at big cultural shifts, we can see that 2014 is going to be a year where consumers demand more than ever. Check out our fantastic trends video, and see for yourself.
Postcard from Germany… Postcard from London… Postcard from China… Postcard from New York… Postcard from Sydney…
Check out this short video by a team called Miss Representation, highlighting a catalog of media representations of women in 2013. From music artists, to ad campaigns, to political news, there has been quite an alarming display of poor representations of women in the media, despite many achievements.
Fun things to do in London this holiday season… The Imaginarium at Village Underground This festive season, break with Christmas tradition and experience the latest and most captivating immersive experience at the Imaginaium. Inspired by the film ‘The Imaginarium of Doctor Parnassus,’ guest will be taken on a mystical journey exploring their imagination. The Imaginarium […]