The Greatest indictor of change is culture. To keep an eye on the future, our team of cultural insight specialists use tools rooted in ethnography, semiotics, literary studies and trend tracking to look at the world differently. And to pull out the patterns of change that are likely to affect our clients’ brands. Now and in the future.
Check out the latest from their blog here:
The Cultural Insight office is buzzing with excitement this morning. We are delighted to have won the Virginia Valentine Cultural Insight Award, at the MRS awards last night.
After our recent post on the new GoldiBlox commercial, we are seeing more and more companies taking the ‘gender’ out of toys. Making all toys boy and girl friendly. The supermarket chain, Super U, is the first company to make this move in France. Super U’s Christmas catalogue sees little boys playing with dolls, and […]
Some exciting things to do in Madrid Vintage inspiration in a train station Nothing beats the pleasure of coming across the unexpected in a buzzing market. Picture a very nostalgic train station, and fill it in with second-hand clothes, jewellery, furniture and wooden toys. That’s what you’ll find in the Train Museum-the perfect stage for […]
In the torrent of recent gender specific marketing, we have found a light at the end of the tunnel. The toy company Goldie Blox has released a fantastic campaign which brakes down traditional stereotypes towards gendered toys. Check it out Goldieblox have developed interactive books and games which intend to disrupt the pink aisle and inspire the future generation […]
We recently wrote about our discomfort at the recent surge in gender specific marketing, particularly at children. Only toy retailing giant Toys ‘R’ Us, with its pledge to end the practice, was keeping our pecker up. Sadly a recent discovery is threatening to douse our faintly burning flame of hope. An ad running in the US features […]
The Oxo Tower has been given a clever makeover for the launch of the PlayStation 4, take a look…
In our sustainable marketing newsletter we look at brands with a real purpose, and check out some amazing eco innovations.
Last week, British Vogue revealed that the new face of Chanel N°5 will be… are you ready? Marilyn Monroe. While her beauty is fitting with past ambassadors for the brand – the likes of Catherine Deneuve, Carole Bouquet, Nicole Kidman and Audrey Tautou – there is one thing that sets Miss Monroe apart. This is a […]
Having gobbled up this year’s round of Christmas adverts, we feel a little bit down. So many of them seem to be serious, worthy or even slightly mawkish. John Lewis gives us sweet, sad animals, redolent of the nightmare-inducing Watership Down or the bloodbath that was The Animals of Farthing Wood. The bleak, grey rabbit […]
Danish clothing brand Jack and Jones has released a series of five short films titled ‘Made From Cool’ starring Christopher Walken. The series of films sees super slick Walken as a skilled tailor, using his bare hands to shear a sheep and cut a pattern. Check out the campaign here These films cleverly demonstrate the […]