Connectonomics, a newly-released research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs and how they relate to the online channels they use on a daily basis.
Added Value completes pioneering research for leading UK retailer, Sainsbury’s, into the attitudes of children and their families towards cooking.
The research reveals the barriers to cooking and healthy eating among children aged 5 – 16 years. The research coincides with the investment of a further £3 million by Sainsbury’s to enable schools to purchase essential cooking equipment and ingredients through Sainsbury’s Active Kids scheme. Read more…
Added Value has appointed Paul McGowan as its first Chief Marketing Officer in a move designed to ensure the company continues to lead the market in brand development, innovation and marketing insight.
In his new role, McGowan will lead an investment in brand development and innovation approaches by the group across its 24 international offices in 14 countries.
After the Obama infomercial, Added Value polls the emotional response from Americans: “Our feelings have not changed.”
Added Value today updated its ground-breaking EBC analysis of US citizens’ emotional responses to Presidential candidates following Obama’s half-hour infomercial that aired last night. Despite the millions of dollars spent, Added Value concludes that it had virtually no impact on attitudes towards Obama.
A recent survey of likely voters by Added Value, reveals the deep-seated emotional triggers that not only predict how people will vote on 4 November but explains the motivations behind their decisions.
The survey was conducted with Added Value’s Emotional Brand Connection (EBC) methodology, which has helped numerous Fortune 100 companies around the world determine why consumers choose one brand over another.
Added Value asked 2,677 likely voters across the USA to envision their daily lives two years from now under four different scenarios: with McCain in office; with Obama in office; with McCain/Palin in office and with Obama/Biden in office.
Today’s financial uncertainty is creating a tension between sustainability and value as consumers are challenged to make uncomfortable trade-offs.
Added Value, the worldwide brand consultancy, believes that brands have a role to play in helping consumers by appreciating consumers’ desires to make the “right” sustainable choices at the “right” price.
Added Value has today announced the appointment of Janine Hawkins as Worldwide CEO. She replaces Angus Porter who will be moving to FTSE100 business Thomas Cook as Group Strategy Director. The change takes effect on 1st June 2008.
Added Value is part of Kantar Group the information, insight and consultancy arm of WPP. Added Value has offices in 15 countries and serves as a brand development, research and insight partner to clients including AT&T, Vodafone, Pepsi, SABMiller, Colgate, Deutsche Bahn and Allianz. Added Value is seen by clients as distinctive for its customised marketing solutions, quality of insight and ability to work with creative partners such as design agencies and advertising agencies.
As headlines over global warming, cheap labour and carbon footprints dominate the press; Europeans are taking an active interest in ethical issues across the board, according to new pan-European research from brand consultancy, Added Value.
The Body Shop has been praised by customers as the British brand with the best corporate reputation, according to a new survey by brand consultancy Added Value. Despite The Body Shop’s acquisition by the global beauty group, L’Oreal, it remains a brand recognised for its ethical viewpoint, although it may need to keep abreast of changing consumer attitudes to hold onto its leadership position.
Added Value has acquired Cheskin, the market-leading innovation-consulting firm. Cheskin, now named Cheskin Added Value, will benefit from access to Added Value’s worldwide network and broad-based market insight capabilities. In turn, Added Value will be strengthened by Cheskin’s renowned expertise in innovation, and by its strong presence in the technology sector, design strategy experience and in-depth understanding of US Hispanic markets.
