The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. In Q1 2012 Added Value Cheskin launched an investigation into this matter using several of the hundreds of Hispanic studies we have conducted in the past few years. All interviews collected were from a random selection of Hispanic sample. Respondents were post classified into the appropriate acculturation level based on several measures including language dominance, media consumption, proportion of life spent in the US and attitudes/ behaviors. Below are our findings.
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CIC was the first company specializing in social media research in China and is now part of the Kantar Media group, ‘Tina Hu’ a Senior Director from CIC came to visit Added Value UK to educate and explain the impact of social media in China, how it differs from Western social media and how brands are adapting to fit into the Chinese online culture. Read more…
Bollywood, India’s film industry, always aims to please. That desire makes film a powerful part of the nation’s psyche and an unparalleled medium for brand promotion.
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Spontaneity is exciting, but when it comes to building relationships, it’s consistency that counts. And no more so than with brands. Maintaining consistency without sacrificing excitment is one of the toughest challenges for brand owners. And it’s where many brands falter.
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Why is it that even some of the best brand strategies don’t make it off the page?
All too often, we hear from clients that the execution of their positioning bears very little resemblance to the carefully crafted version in the positioning model.
Having invested precious time and dollars in developing a strategy that’s spot-on for the brand, the most frustrating outcome is when the positioning is brought to life in a way that seems to emphasize a completely different facet of the brand. Read more…
Join us for our upcoming webinar entitled ‘The Silent Revolution in Beauty and Hygiene’.
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If a country, territory, or destination is a brand, then its residents are its ambassadors and its visitors are its consumers. The destination’s “brand value” (visitors’ perception of it) can either be augmented or eroded by events, or by the actions of just a handful of its residents. As any brand trustee would tell you, just one “rogue” in the organisation can cause a remarkable fall from grace – that can take months and sometimes years to repair, if it can be repaired at all.
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Added Value’s March edition of the Innovation Inspiration, our monthly email newsletter, showcased a good article by Accenture on How to make your company think like a customer. There were two recommendations I especially liked and that I have seen work with different clients. Read more…
In last month’s edition, we talked about how corporations in a post-crisis world are waking up to an operating environment that has changed forever. This month we go deeper into some of those themes: what it takes to succeed in China and India; how to influence responsible consumer behavior; using social media to reduce customer acquisition costs; ways to re-design your organization to respond to faster innovation cycles; and identifying the best balance between central and local Marketing in an increasingly global environment.
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The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. In Q1 2012 Added Value Cheskin launched an investigation into this matter using several of the hundreds of Hispanic studies we have conducted in the past few years. All interviews collected were from a random selection of Hispanic sample. Respondents were post classified into the appropriate acculturation level based on several measures including language dominance, media consumption, proportion of life spent in the US and attitudes/ behaviors. Below are our findings.
