The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. In Q1 2012 Added Value Cheskin launched an investigation into this matter using several of the hundreds of Hispanic studies we have conducted in the past few years. All interviews collected were from a random selection of Hispanic sample. Respondents were post classified into the appropriate acculturation level based on several measures including language dominance, media consumption, proportion of life spent in the US and attitudes/ behaviors. Below are our findings.
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Dans le contexte économique actuel, le développement durable n’est pas toujours au centre des débats. Pourtant, à y regarder de plus près, nous assistons bien à une « révolution silencieuse » dans le secteur de l’hygiène et de la beauté.
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Le jeudi 3 novembre lors du salon Paris 2.0, Added Value intervenait à une table ronde animée par Jean-Maxence Granier, Directeur Associé de Think Out, sur le thème de l’utilisation des communautés en ligne afin de collecter des insights et co-créer avec les consommateurs (cliquer ici pour lire l’intervention d’Yves Jaques, Project Director Added Value) . Après la table-ronde, nous avons demandé à Jean-Maxence les enseignements qu’il en avait tiré, les enjeux et les freins de ces communautés, ainsi que leur avenir.
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The digital revolution is happening in marketing as well as culture. It’s not just about shifting traditional media, marketing and research practices online. It’s about leveraging digital to engage and co-create with people in a changing world.
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Ben Wood, Added Value’s Innovation Director, will be one of the top marketers presenting at an Adetem conference in Paris on Thursday the 26th of May 2011. Ben will share how AV-id™, a digital platform developed by the group, can be leveraged to generate fresh insights using a global creative community. The case study will be focused on work conducted for Levi’s® but also references work done for PLI, L’Oréal and IKEA.
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Added Value, premier groupe international de conseil en innovation et marketing stratégique, sera présent au SEMO les 3 et 4 novembre 2010 à Paris, pour présenter AV-id, son nouvel outil digital.
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We’ve just returned from New York and the Advertising Research Foundation’s annual convention, Re:think 2010. It was a great event, jam packed with thought-provoking papers and discussions, all centered around the main theme of ‘The New Normal’.
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Only one more week to go before the Hero, the Explorer, the Lover and the Outlaw come alive at this year’s Advertising Research Foundation conference, Re:think 2010, March 22nd and 23rd in New York. As a major sponsor, Added Value, will be launching CharacterLab™, an engaging online tool that uses Jungian archetypes to help companies transform the way they manage their brand experience (visit www.characterlab.com for more).
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We design a bespoke digital platform, using AV-id, that enables you to explore, develop and refine your ideas with sparkling thinkers in real time.
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We hear every day how digital technology is changing business, but what’s the impact for marketing, and specifically for insight and innovation? A big subject, but we thought we’d gather some brain-food on how organisations are reaching out to harness the opinions and imagination of consumers and creative thinkers in digitally empowered ways:
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The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. In Q1 2012 Added Value Cheskin launched an investigation into this matter using several of the hundreds of Hispanic studies we have conducted in the past few years. All interviews collected were from a random selection of Hispanic sample. Respondents were post classified into the appropriate acculturation level based on several measures including language dominance, media consumption, proportion of life spent in the US and attitudes/ behaviors. Below are our findings.
