Welcome to Issue 31 of Branding for Good News, Added Value’s newsletter focused exclusively on sustainable marketing; the challenges, opportunities, our solutions and points of view. Read more…
Welcome to Issue 28 of Branding for Good News, Added Value’s newsletter focused exclusively on sustainable marketing; the challenges, opportunities, our solutions and points of view.
Welcome to Issue 24 of Branding for Good News, Added Value’s newsletter focused exclusively on sustainable marketing; the challenges, opportunities, our solutions and points of view. Read more…
Volkswagen unveiled its electric vehicle strategy for the next 8 years with a goal to sell 300,000 electric vehicles annually, by 2018. The jewel in their crown is undoubtedly the new plug-in electric hybrid Porsche – 918 Sypder – launched at the Geneva Auto show. Still at concept stage, hybrid Porsche can allegedly get 78 miles per gallon, can go 16 miles on electric charge alone, and can do 0-60 in 3.2 seconds. Read more…
Welcome to Issue 23 of Branding for Good, Added Value’s newsletter focused exclusively on sustainable marketing; the challenges, opportunities, our solutions and points of view.
UNICEF has field operations in 150 countries, a long and successful track record of scaling up life-saving children’s programs and a trusted global brand. Therefore you’d think that UNICEF has also been successful at fully monetizing its reputation through partnerships with the private sector. That would be an honest mistake. Kelli Petersen, Cheskin Added Value spoke with Rajesh Anandan, Vice President, Corporate and Foundation Partnerships, UNICEF U.S.A, about how they are closing the half billion dollar gap.
What does it mean to be a sustainable business when your “product” is ideas? For Added Value, we believe it involves helping our clients develop successful sustainable strategies. What we call Branding for Good . But it also means looking at how we make a positive contribution to communities globally. We are proud to be involved in fundraising efforts for UNICEF. One such project in Malawi allowed our global CEO, Janine Hawkins to get personally involved.
By Duncan MacLeod, Vice President Hydrogen and GTL, Future Fuels and Co2, Shell International, UK
Reaping the brand benefits of long term investment.
The Future Fuels research programme, conducted by Added Value, was our first real opportunity to see the issues surrounding alternative fuels from a consumer perspective. So what did we learn?
All brands and businesses have a continuous struggle to innovate & differentiate to keep ahead of the competition. The opportunity for us as marketers is to consider the role of sustainable marketing as a springboard for brand and business growth, ensuring we stay emotionally connected with our consumers as they search for more accountability from their brands and more meaning from their purchases. Subscribe to NEWS, our Branding for Good Newsletter.
