With South Africa contributing up to 50% of the continent’s CO2 emissions (as much as the United Kingdom but at less than one-sixth of the GDP), there is a growing awareness of ethical and green issues. Inka Crosswaite, cultural insight specialist with Added Value Cape Town delves into what the word ‘sustainability’ means in South Africa.
Marketers Split Over the Value of Ethnic-Inclusive — But It’s Just the Beginning.
The most important development in multicultural marketing is the notion of the “total market” – shifting from targeting particular ethnic consumers to strategies that will appeal to a multicultural nation. This past week, we saw how the concept is still in its gestation stage, causing both confusion and potentially earth-shattering shifts. Read more…
Luxury brands face a real challenge today to differentiate themselves from premium brands, as clearly, there is a growing lack of distinction in consumers’ minds between the two categories. To express and fuel this distinction is not evident…
In a recent article published in the International Herald Tribune (8 December, 2010), Benedict Carey describes the experiments that neuroscientists have been conducting to understand the causes of the light bulb moment that leads to insight. It seems that the more fun we are having, the better we are at puzzle solving and being creative. At Added Value, this is something that we have long believed in, which is why we have been using games and other fun activities during our workshop sessions, known as “Generators”, to help stimulate our creativity and that of our clients.
Welcome to our August edition of Innovation Inspiration, Added Value’s monthly e-mail service designed to provide a short burst of facts and stimulation on marketing and innovation topics.
As economic indicators suggest that we are slowly emerging from the gloom of the crisis, we take a look at some of the longer-term effects on consumers and innovation.
Welcome to our May edition of Innovation Inspiration – Added Value’s monthly e-mail designed to provide you with a short burst of facts and stimulation on marketing and innovation topics.
Last time out, we took a closer look at the massive opportunity that is India. This time, we zoom in on Russia, the largest country in the world. Already higher in 2008 than India, the World Bank estimated in 2009 that Russia’s GDP would have caught up developed economies by 2026.
This month, as everybody winds down for the holiday period, we’ve put together a shortlist of best books to help you refresh your mind – or give you ideas for last-minute presents! Read more…
Open innovation and co-creation never seem to be out of the business and marketing media. Some organizations are consistently quoted as leading the way: the likes of P&G, LEGO, IBM and Dell; others have only just started to dip their toes in the water.
This month, as everybody heads to the beach here in France, we’ve put together the 10 must-read Innovation and Branding books to help you refresh your mind. Read more…
