London, 8 December 2010 – Added Value has announced key changes to the leadership of two of its businesses, Cheskin Added Value, and Added Value France.
In January 2011, Jonathan Hall, current head of Added Value’s Paris office, will be taking the role of Executive Vice President, Managing Director of Cheskin Added Value. Cheskin Added Value’s current CEO and co-founder, Darrel Rhea, will move on from the firm to pursue his passion for organizational consulting. Thomas Fratacci, currently Finance Director in France will become Managing Director of the Paris office. Read more…
Roseanne Haggerty has been one of the most successful people in the world in addressing homelessness. Haggerty founded Common Ground, which has changed the lives of many thousands of people. While she will be the first to point out how they are only beginning to scratch the surface of the problem Common Ground addresses, her accomplishments are spreading across the US and the world.
What accounts for such positive outcomes? Her realization that while homelessness is a serious problem, it is really a symptom of other vexing problems such as the lack of healthcare, poverty, unemployment, mental health, addiction, and crime.
Read more…
A small elite community from around the world is forming that sees the potential for Design Thinking to help address some of our most challenging and intractable social problems. Drawing from the experience of designers and their sophisticated private sector clients, a broader spectrum of practitioners are now beginning to apply this systems design approach to help government and NGOs tackle wicked problems.
At a conference sponsored by the Finnish Innovation Fund in Helsinki this week, an incredibly diverse group of people explored how Design Thinking could be applied to transforming sustainability, aging, education, healthcare and other critical issues.
Read more…
“If you are going to innovate on the level of meaning you have to be prepared to be radical.” John Fly, VP of Strategic Planning, Milliken & Company.
Meaning showed up as a powerful theme in DMI’s Re-Thinking Design 2010 conference, held recently at the W Hotel in San Francisco. It was clear that managers were struggling with the ability to quantify and qualify the value of meaning. Through the audience comments it was made very clear that meaning, in all of its abstract glory, was a highly prized asset in the market strategies of the attendees. Unfortunately author, innovation expert and panelist that day, Roberto Verganti gave little hope to those in search of an easy answer. “You cannot design meaning. That is between the person and the object. You can only design platforms to make possible or encourage certain meanings.” But he did provide a choice piece of advice: “Start with meaning, not specification.”
Read more…
Design thinking is transforming organizations. Learn how it can transform yours.
Darrel Rhea, CEO Cheskin Added Value, will be moderating discussions with renowned design leaders at the Design Management Institute’s Re-Thinking conference, held June 16-17 in San Francisco. Read more…
Wouldn’t it be great if we could just tap into the body’s physical responses to design by leveraging the best technology, software and science? We could remove all the messy, subjective and mysterious parts of understanding how people are influenced by aesthetics. It has long been a promise of science fiction that computers will be able to read our minds. It is also an implied promise from a range of physiological measurement techniques currently being applied to marketing problems. Let’s look specifically at eye tracking and assess its utility in measuring packaging effectiveness.
Read more…
Redwood Shores, California, July 1, 2009 - To address the changing landscape of consumer values in the wake of major shifts in the cultural and economic landscape, Cheskin Added Value recently hired Kelli Peterson as Vice President, responsible for developing strategic client solutions related to innovation through the integration of consumer insights, design and business analytics.
Read more…
April 2008
Recently, Cheskin hosted a forum of senior leaders from Added Value offices around the world in order for us to better understand each others’ experience, points of view, and the unique challenges that our global and local clients are encountering as they develop and evolve their products, services, and brands.
Read more…
Yes, it’s true! Cheskin is now a part of the global brand development firm Added Value, and we couldn’t be more pleased. (If you haven’t seen the news, take a look at the press release). While becoming a truly global firm is certainly a change for us, for most everyone associated with Cheskin it will be business as usual, only better.
Read more…
Added Value has acquired Cheskin, the market-leading innovation-consulting firm. Cheskin, now named Cheskin Added Value, will benefit from access to Added Value’s worldwide network and broad-based market insight capabilities. In turn, Added Value will be strengthened by Cheskin’s renowned expertise in innovation, and by its strong presence in the technology sector, design strategy experience and in-depth understanding of US Hispanic markets.
Read more…
London, 8 December 2010 – Added Value has announced key changes to the leadership of two of its businesses, Cheskin Added Value, and Added Value France.
